Appsumo founder Noah Kagan joins the podcast today to remind us that we all start small.

Noah's own path to success began by experimenting with various small online niche ventures, a few of which eventually led to the creation of several multi-million dollar businesses. 

He shares his process of experimenting with different ideas to find product-market fit, highlighting some failures along the way, and the valuable lessons they taught him.

But as he mentions - business is the one game where you only need to win once. 

You just need to start to have a chance. 

He acknowledges the importance of time though and urges the rapid validation of ideas, offering solid examples of how to do this efficiently. 

He also shares invaluable advice on generating business ideas and stresses the importance of interaction with people throughout the process.

A key part of his message is the power of asking for what you want, exemplified by starting with small acts like requesting a 10% discount on coffee to help build resilience. 

Some other key takeaways are:

• To focus on basics,

• Revisit successful tactics,

• Employ an experiment mindset,

• And persist with what actually works.

By experimental mindset, he means running short experiments, identifying problems as opportunities, and validating ideas through quick tests - offering up concrete examples

He discusses learning the "language of making money" as a skill that fosters financial success over time and underlines the importance of self-belief and action to achieve your goals.

Overall, persistence and consistency are major themes, and Noah advises you to give an idea with potential at least 100 tries before considering quitting.

He also highlights optimism, intelligent risk-taking, and pitfalls to avoid when starting and growing a business - with personal experiences and insights from tested strategies to help you on your journey. 

And don’t forget to check out his book The Million Dollar Weekend for more in-depth insights into his awesome and inspiring success. 

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