Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

How Not to Lose Quality in the Midst of Explosive Growth


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(00:00:00) Intro
(00:00:32) Welcome Katie Martin, PA-C
(00:02:22) How I treat patients and manage operations
(00:04:34) How to measure an employee's success
(00:05:59) How we decide what treatments to add to our practice
(00:08:02) Growth beyond the empire
(00:09:48) How training translates into consistency between practices
(00:11:50) The value of having good processes in place
(00:14:16) Why safety always comes first
(00:14:55) Key takeaways about working in aesthetics
(00:15:38) Links and outro

As the VP of Clinical Operations at Holden Timeless Beauty, Katie Martin, PA-C wears a lot of hats. While seeing patients, she leads the day-to-day operations of a thriving, multi-location medical spa which requires consistency across locations and experienced staff.

For Katie, safety and compliance always come first, even in a beauty-forward environment. Her mantra is safety first, beauty second. 

When it comes to performance management, Katie’s team keeps a close eye on metrics like total revenue, revenue per hour, and revenue per visit to gauge each provider’s impact.

As the business grew to four locations, she learned the challenges of scaling and standardizing clinical care while making sure they never lost the personal touch. 

About Katie Martin, PA-C

Katie Martin, PA-C is a Physician Associate specializing in medical aesthetics since 2015. Her passion is in education — clients, injectors and industry professionals. Katie is the Vice President of Clinical Operations and an advanced injector at HTB Aesthetics in Southern California. As a GAIN trainer for Galderma, she travels the country to train other injectors in safe techniques with natural results.
 
Connect with Katie on LinkedIn

Follow Katie on Instagram @katie.the.injector

Learn more about Holden Timeless Beauty

GuestKatie Martin, PA-C, Vice President of Clinical OperationsHolden Timeless Beauty

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Aesthetically Speaking is a production of The Axis: theaxis.io 

Theme music: I've Had Enough, Snake City



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Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by NextechBy Nextech

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