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🎙️ Creative Diversity: The co-founders emphasize the importance of testing various creative styles and messaging, such as static and video ads, to achieve higher ad performance.

📉 Skew Rationalization: They stress the need to be brutally honest with yourself and your product line. Don’t be afraid to eliminate products that are not contributing to your bottom line.

📦 Pre-Order Strategy: Utilizing a ship-by-date model allows you to manage inventory and generate hype around new products. You can sell through your inventory before it arrives.

💰 Negative Cash Conversion Cycle: Use payment terms and credit cards strategically to maximize your cash flow and make sure you are profitable before paying your suppliers.

🤝 Open Communication: The co-founders encourage open and honest communication within your team to navigate tough times. Networking and collaborating with other brand builders is crucial.

​1:18 - Increased struggles in business.​

3:02 - Adapting to changes in marketing.​

4:04 - Testing and diversifying creatives.​

8:04 - Community influencers for brand promotion.

​10:05 - Consumer research and A/B testing.

​12:00 - Obvi's brand identity crisis.​

16:03 - Product quality and consumer feedback.

​18:04 - Launching new products and refining marketing strategies.​

19:06 - Top-of-funnel strategies for customer acquisition and retention.​

27:41 - Utilization of strategies during challenging times.

28:18 - Understanding the daily P&L tracker.​

29:01 - Customer acquisition cost and profitability.

​31:28 - Weekly monitoring of business performance.

32:09 - Cutting overhead expenses.​

33:02 - Generating new customers vs retaining existing ones.

​34:08 - Adjusting product pricing for increased sales velocity.​

37:02 - Effects of pricing adjustments on revenue and customer acquisition.​

39:04 - Adapting marketing strategies based on consumer behavior.

​41:00 - Maintaining margins and profitability in retail vs online sales.​

46:04 - Seeking collaboration, learning from others, and adapting strategies.​

50:20 - Continuous learning and adaptation.

51:48 - Final chews.