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Far too many lawyers avoid emailing their lists because they’re worried about being “too pushy.” Danny Decker explains why this mindset is costing law firms clients, why unsubscribes aren’t a problem, and how consistent, value-packed emails can keep you top of mind. If you’ve been hesitant to hit send, this episode will change how you see email forever.

📌 Key Takeaways

• Consistent email marketing builds trust and keeps your firm top of mind.
• A few unsubscribes don’t matter compared to the value delivered to your audience.
• At minimum, lawyers should email monthly — weekly is even better.

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