In this special encore presentation of a conversation published on Take-Away earlier this year, Sam talks with Jason McGowan, the cofounder and CEO of Crumbl Cookies. This was one of Sam’s favorite conversations of 2022, particularly because of how Jason lays out the strategy for what it takes to scale a successful franchise.

In this conversation, you’ll find out why:

• The key to franchise growth is unit economics
• You should prioritize your existing franchisees’ success over adding more and more franchisees
• A unique concept to the marketplace helps you score prime real estate
• A laser focus on your core menu item can establish you as the leader in the space
• Rapid expansion can be a good thing but only if you have the systems in place to support it

Have feedback or ideas for Take-Away? Email Sam at [email protected].