In this Greatest Hits Series episode, I sit down with Dr. Scott Law, co-founder of Smile Doctors and a respected thought leader in orthodontics, to talk about the human side of running a billion-dollar OSO.

Scott is someone whose leadership and life philosophy have deeply shaped my own approach to business and team culture.

He shares the real story behind Smile Doctors, born from humble conversations among peers trying to build something better.

Scott opens up about risking his savings, building infrastructure from the ground up, and why equity in a company is about so much more than a payday.

This episode has some good nuggets on leadership, the power of humility, and how Scott's vision continues to influence the ortho space.

We also get personal, discussing how to make a generational impact as leaders, inside the office and out.

Hit play and get inspired. 

Key Takeaways

Intro (00:00)

Smile Doctors valuation (01:59)

How Smile Doctors started (06:22)

Doctors as the face of an OSO (16:01)

Being open to learning and pivoting (20:18)

Invest in the right people (23:03)

The No.1 thing that determines success (26:23)

You always need a mission (32:30)

Empowering your team (35:34)

How the concept of private equity works in an OSO (45:35)

Why there's a timeline to equity in OSOs (52:04)

Additional Resources

- Smile Doctors: https://smiledoctors.com/

- Dr. Scott Law's LinkedIn: https://www.linkedin.com/in/scott-law-63297272/

- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs