Did you know that less than 10% of orthodontists actively consider themselves entrepreneurs?

Many orthodontists struggle with the dual role of clinician and business owner, often feeling unprepared to run and scale a profitable, low-stress practice.

In this episode, I am joined by Dr. Geoff Sudit to discuss the critical role of entrepreneurship in orthodontics, emphasizing how an entrepreneurial approach can significantly impact practice growth and patient experience.

Dr. Sudit, an orthodontist turned businessman, shares his journey from managing a single practice to innovating industry-standard solutions like Bright Referral and Retain, tools that support both patient convenience and practice profitability.

Bright Referral enhances patient acquisition by allowing orthodontists to track referral data in real-time and address gaps in conversion. Meanwhile, Retain simplifies the retainer replacement process by offering a subscription model.

Dr. Sudit and I encourage orthodontists to explore digital innovations to build sustainable practices that prioritize quality care without compromising profitability through automation and outsourcing.

Tune in to learn more!

Key Takeaways

Introduction (00:00)
Entrepreneurial mindset in orthodontics (03:27)
Dr. Sudit’s experience in a digital-focused practice (05:49)
Importance of patient experience and reducing wait times (07:31)
Bright Referral and its patient referral tracking benefits (12:41)
Remote response technology and benefits of outsourcing (29:31)
Overview of Retain, a retainer subscription service (38:09)
Contact details for more information on Bright Referral and Retain (50:53)

Additional Resources

Bright Referral: https://www.brightreferral.co/

Bright Referral:https://www.iloveretain.com/

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- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs