In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Brian Burton of the Waste No Day Podcast for one of the most raw, powerful conversations ever recorded for the trades.

Brian shares his unbelievable journey—from addiction and rock bottom to becoming a respected leader, sales trainer, and VP in the home services industry. This episode goes far beyond sales tactics. It’s about communication, discipline, recovery, leadership, and the mental battle every tradesperson faces every single day.

Together, Joe and Brian break down why most technicians don’t fail because of lack of skill—but because of a lack of communication, confidence, and belief. They also dive into the neuroscience behind discipline, the mindset shift required to grow as a professional, and why selling ethically is actually an act of service.

If you work in plumbing, HVAC, electrical, garage doors, or any home service trade, this episode will challenge how you think about sales, leadership, and your own potential.

You’ll Learn:
✅ The difference between ethical selling and “pushy sales”
✅ How discipline and personal responsibility fuel long-term success
✅ Why most people lose jobs due to poor communication—not poor workmanship
✅ How to overcome fear of rejection on service calls
✅ The neuroscience behind discipline, habits, and personal growth
✅ How recovery principles align with leadership and service excellence
✅ Why sales skills can change your income and your life

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

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