Nobody plans to become an ultra runner. There’s no clear path into the sport, no obvious starting point, and most people don’t grow up anywhere near it. So how do people actually find their way here?

In this conversation, Josh sits down with Emory Atterberry, founder of Hyperlyte Liquid Performance, and rising ultrarunner Cade Michael to explore how three people from the same unlikely place all ended up in the sport. What emerges is a deeper look at rebellion, isolation, and why some people feel pulled toward something harder.

This one’s for anyone trying to understand where ultrarunners really come from. Subscribe for more conversations that go deeper into the culture of the sport.

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Topics / Timestamps

• 00:00 The Journey to Becoming an Ultramarunner
• 01:34 The Journey to Ultrarunning
• 12:55 The Spirit of West Texas
• 15:58 Transitioning from Football to Ultra Running
• 25:16 The Mosaic of Inspiration in Running
• 33:12 The Journey to Ultrarunning: Growth and Transformation

Resources / Links

1. Hyperlyte Liquid Performance
2. Salt Lake Foothills Trail Races - May 30
3. Josh Rosenthal on IG
4. Borderlands.cc
5. La French Trail
6. High Tones
7. Subwhatever

Related Episodes

1. Ultra Running isn't Just Running

Presented by Kiprun.

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Borderlands explores trail running through culture, media, and the forces shaping it.

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