December 05, 2023

How Public Relations and Publicity Can Make a Difference for Your Business, with Jennifer Babbit Bodner, Founder of Babbit Bodner Communications

41 minutes

Spread the news about what you are doing because you have a powerful story to tell! Join Lindsay Pinchuk and Jennifer Babbit Bodnar, CEO Atlanta's premier communications agency, Babbit Bodner, to learn what PR really is and how you can use it to grow your business.

Jennifer's agency helps brands and individuals craft impactful stories and tell those stories through media relations, influencer marketing, and social media to build and protect brand reputations. Jennifer recommends PR for business owners because it creates brand credibility. When hiring a PR firm, look for 3 elements: values, strategy and team. If you have a small PR budget, get scrappy and connect with local reporters and media influencers in your industry. Utilizing micro Influencer marketing is also a strategy Jennifer recommends for brands with smaller budgets who are looking for targeted audience engagement.

This episode is full of amazing wisdom for business owners looking to leverage public relations to build and protect their brand reputation and grow their business.

Key Takeaways:

It's all in who you know.
Pull up your boots and go get to it.
Know what the destination is.
Be yourself, build yourself a personal advisory board, experts, people who can surround you and who you can call on for counsel no matter what.
Network, network, network!

Quotes:

“I believe at the core of every brand, every person, every company, there is a great narrative.” (10:08 | Jennifer Babbit Bodner)
“Get out of your house, get out of your office and go be at networking, industry, charitable events. There's a follow-up to that, which is you got to talk to people at these events. I tell my team everywhere they go, they need to give out at least 10 business cards.” (16:09 | Jennifer Babbit Bodner)
“Build yourself a personal advisory board. I don't mean an actual board. But who are those experts, especially in the areas that you don't know that you can call for counsel and ask them, say, I want you to be a part of my personal advisory board, right? I mean, legal, mental health, business, product, whatever it is, when you're starting out, there's so much you don't know. And there's so many people that are willing to share that with you.” (37:26 | Jennifer Babbit Bodner)

Connect with Jennifer Babbit Bodner:

Instagram: http://www.instagram.com/babbitbodner

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

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By Lindsay Pinchuk

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