In this episode of Add To Cart, we are joined by Shamini Rajarethnam, CEO of Rationale.  Shamini joined the Australian luxury skincare brand as a marketing and digital coordinator in 2011.  Just four years later, she was CEO.  Rationale started life in the doctors surgery, prescribed by dermatologists and plastic surgeons to promote optimum skin health.  Blending science with Australian botanicals, Rationale is now also available online with flagship stores across Australia, Asia and in LA.  Shamini and I chat about her career trajectory, what it’s been like to enter the US market and the exciting new experience Rationale will be launching this year. We get into some juicy stuff about what it’s like being married to another retail entrepreneur, how the retail power couple juggle work and family together – and how it’s not that much different to being Beyonce and Jay-Z .

Links from the episode:

Rationale

July

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

• How did Rationale start life?
• What lessons has Rationale learned from entering the US market?
• How did you go from Marketing Co-ordinator to CEO in just four years?

This episode was brought to you by…  

Shopify Plus

Signet

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.

About your co-host: Shamini Rajarethnam from Rationale

Shamini is an experienced professional with a demonstrated history of working in the beauty industry. A strong background as a marketing professional with a love for marketing + brand management and digital strategy, with demonstrated capabilities as an operational lead. Passionate about people and culture within a business with laser like focus on building

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