Video is Essential: Modern real estate agents must include video in their marketing to stay competitive and engage their audience effectively.

Authenticity Wins: Authentic content, especially via accessible mediums like smartphone cameras, resonates more with audiences than overproduced or AI-generated videos.

Engagement Over Followers: Focus on engagement metrics such as saves and shares over just follower count, as this indicates valuable content.

Education Over Sales: Content should be educational, answering common client questions, to build trust rather than simply pushing sales.

Start Now: It's never too late to begin leveraging social media and video for personal branding, and the return on investment can be transformative for agents' businesses.