Welcome to another episode of Fireside with Facebook!

In this episode Scott Shapiro from Facebook’s Real Estate Group discusses Messenger for Business and how real estate agents can utilize this tool for better customer service and lead generation. The need for instant answers has made Messenger a very important and useful tool for business and we discuss best practices. Last, Scott provides methods to organically start conversations about your real estate business by using paid advertising.

Click here for the Facebook Messenger for Real Estate Agents Guide!

If you’d prefer to watch this interview, click here to view on YouTube!

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the Show All right, everyone. Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show today is our regular series called Fireside Chat with Facebook, we’ve teamed up with the real estate team at Facebook to produce episodes designed to help agents better utilize Facebook and their entire suite of tools. And we have Scott Shapiro from Facebook corporate with us as our guest. As always, let me tell you a little bit about Scott. Now Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive their businesses forward. In addition to the client partner role, Scott also serves as the industry reIation sorry, and the industry relations liaison between the Facebook real estate sales team and the real estate industry helping to educate agents, brokers and leaders on Facebook’s platforms and best practices. Prior to joining Facebook, Scott was a sales executive at ABC, where he also participated in the sales advisory role acting as a consultant for the digital and the sports teams. Scott once again, welcome to keeping it real.

Scott Shapiro 2:02Thanks, DJ, always love being together, always love just chatting. I think we you know, this is not work. This is fun. And I really always enjoy our conversations and certainly hope that the folks out there who download the podcast and are watching on Facebook Live, get something out of this as well. Yeah,

D.J. Paris 2:20we really are super excited and honored to have Facebook, you representing Facebook on our show. This is you know, obviously the number one largest social media platform in the world. And also really the number one question we get from agents is how do I best utilize social media to you know, find more clients and service the clients I have. So every month Scott comes on and we bring, we can bring up a topic that we think would be helpful for everyone. And this is one that most of our listeners haven’t yet asked us about, which is actually even more exciting in a way, because I think this will be introducing our listeners and our viewers to to a new part of utilizing social media that you...