According to financial blogger Sammie Ellard-King, Instagram is one of the biggest opportunities right now because of the way the platform allows for exposure and brand awareness.

In fact, he has developed several strategies that are allowing for the exponential growth of his brand, Up The Gains, on that platform.

Last month, Sammie earned $40k from Instagram alone.

In this interview, he offers a close-up look at some of the strategies he’s using, which can be applied to Instagram as well as other social media platforms.

This chat is chock-a-block with golden nuggets, so grab paper and a pencil as you’re going to want to take notes!

Sammie begins by sharing his background and talks about how he got into the finance niche and started his business.

Although he wasn’t hit too badly by the HCU, a subsequent Google update did affect his traffic, but the fact that he takes an omnichannel approach to the business and was able to pivot so easily has allowed him not only to stay afloat, but to thrive.

He became laser-focused on social media, in particular on Instagram, and he talks in detail about growing his business on that platform. 

First, he shares his main strategy and highlights the importance of developing customer avatars, understanding their problems, and creating content buckets.

Then Sammie shares his current Instagram metrics (134k followers, 150 million views since January) and how the platform contributes to his business. 

He earned $40k from Instagram alone last month with affiliate links and digital products, using automation software.

He dives deep into his video content creation process, touching on the use of different types of hooks and the importance of getting viewers to watch the video until the end. He talks about the different kinds of content you can create and how to validate your niche for social media.

Sammie then shares how he creates mobile-optimized funnels, the tools he uses, and some of the low- and high-ticket items he sells. He also shares his thoughts on what makes a successful product and talks about growing his email lists through quizzes.

He concludes the podcast with a 30-day action plan anyone can implement to get started on Instagram, full of invaluable tips and insight.

Links & Resources

• ManyChat
• Stan Store
• His website, Up The Gains
• His Instagram
• His Twitter
• His Facebook
• More of Sammie’s resources
• His YouTube
• His podcast
• Link to his course (coming soon)

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