The Capacity Marketing Engine (CME) from Scorpion takes the guesswork out of demand generation. Instead of dumping money into generic campaigns, businesses can now market smarter, based on team capacity, job profitability, and margin thresholds. In this episode, Will Haddad, VP of Product & Strategy at Scorpion, explains how the engine uses live data from ServiceTitan to help contractors automate their marketing strategy while improving efficiency and ROI. He also breaks down the key differences between Scorpion and Marketing Pro, and what makes the Scorpion platform such a powerful “done-for-you” solution for busy shop owners.

Join us as we discuss: 

• [10:50] Pain points Scorpion’s CME addresses for residential service contractors 

• [16:15] Why every business should have a baseline for marketing spend capacity

• [22:37] How the CME integrates with ServiceTitan’s adjustable and adaptive capacity planning
  

Check out these resources we mentioned during the podcast:

• Marketing Pro

• Scorpion

• Capacity Marketing Engine

• ServiceTitan + Scorpion

• Direct Marketing Services 
  

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. 

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

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