How She Did That

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My guest today, Sidel Stewart, is definitely the person we want to talk to about automation. She calls herself a Possibility Ambassador who makes it possible for small, service-based business owners to focus on delighting their clients and sourcing new ones. She takes care of their back office, mainly with high-level executive support, coupled with specialist automation workflow processes and systems to help things run smoothly. 

We talk about:

• What she does first when she goes into her clients’ businesses to automate their processes
• How we can figure out what we really need in our businesses, instead of being distracted by shiny object syndrome
• Her top 4 favorite automation tools and why they’re her favorite
• One bonus tip for VAs when it comes to helping clients with automation

Links mentioned:

Website

Onit! Communications Instagram

Sidel Stewart Instagram

Onit! Communications Facebook

Sidel Stewart Facebook

Visit https://www.tashabooth.com/podcast for more info!

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Do you take a weekly CEO day or even half-day? Do you even know what a CEO day is? If not, no worries! My guest today, Cadri Cunningham, and I are going to talk all about them! By the end, I know you’re going to be excited to plan your next, or first, CEO day. This season we’re talking all about stepping into the role of CEO in our businesses. I really want to get it across that we are not only service providers, but also business owners, and we need to treat ourselves as a CEO in our business.

Cadri is a Certified Director of Operations for small business CEOs that are ready to get back their time and love their business by leaving behind workload overwhelm. She is the founder of Simplify with Cadri, a business operations agency that partners with visionaries to provide high-level strategy, business planning, team leadership and operations management so that they can take actionable steps toward their big visions. 

We talk about:

• What a CEO’s primary focus and responsibility should be
• How we can balance being in the day to day with being the visionary we need to be in order to be the CEO
• Who the average CEO needs in their business in order to support them
• One thing you can do today to start acting more like the CEO of your business
• Her download for you with 7 simple steps that you can make in your business today in order to step into that CEO role

Visit https://www.tashabooth.com/podcast for more info!

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Earlier this season, we had someone come on and talk about burnout. You may be wondering why we are talking about it again, and that’s because I think it is under-talked about in the online space especially. It’s kind of a badge of honor to hustle and grind, which is not the way I like to run my business and neither does my guest today, Renee Reese of the Intuitive CEO. She is a business coach who helps people create successful businesses on their own terms, without the burnout and craziness of building an online business. I’m excited to talk about burnout again and to hear Renee’s perspective and advice on the subject. 

We talk about:

• How she knew that she was burned out the first time - how it felt and what she did to deal with it
• Whether she just let her previous business go when she was ready to move on, or if she had a process to closing it
• How she prevents burnout from happening again in her current business
• Her advice on how to get started if you want to make a huge pivot in your business due to feeling burned out and not wanting to do it anymore
• About her Vision Formula Guide that she’s sharing with you

Visit https://www.tashabooth.com/podcast for more info!

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When it comes to owning a business with a team, hiring smartly is important. My guest today is Stephenie Zamora, who has a multifaceted business. She helps people step into who they are here to be and the work they are here to do. She helps them at all points in their journey and she’s done an amazing job of bringing all of her passions together into one great business. We have both been working on hiring smartly in the past year and we go over that process today. 

We talk about:

• The first hire Stephenie made in her business
• Why she decided to hire social media out first
• What her fears were around hiring
• How she prepared for her first hire so she knew that they would deliver the way she wanted them to
• What her job posting looked like then, and what it looks like now
• How she weeded through applicants
• How she onboarded the person she hired after she decided on them so that they felt supported
• Whether she uses any kind of probationary period
• Words of encouragement she has for you when you’re hiring your first team member

Visit https://www.tashabooth.com/podcast for more info!

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It’s all about the systems in your business! That’s why we’re talking all about SOPs today with my guest, Rhonda Melogy. She is a Systems Strategist who likes to dig in and help people maximize their most valuable asset - their time. She is getting ready to launch a second membership around building a system for your business when it comes to where you are in your business as well as where you are in your season of life. 

We talk about:

• The definition of a SOP
• 3 reasons we really need SOPs in our businesses, no matter what stage of business we are in
• Which SOPs Rhonda suggests we create first in our business
• Her favorite tech tools for SOP creation
• How SOPs make things run smoother
• One thing you can do this week to start working on your SOPs that will make a huge difference
• The SOP template that she’s sharing with us

Visit tashabooth.com/podcast for more info!

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When I was up-leveling in my own business, it was difficult to get over the hurdle mindset wise of charging more. We’re talking about high-ticket sales on the show today with my guest, Laura Wright, an Epic Sales Ninja. She serves ambitious, conscious, service-based women who are building something big in their businesses. She believes it starts with yourself and is about impact, what you’re offering, who you’re offering it to, and how you put it out there so that everyone can make a lot of money.

We talk about:

• The mindset side of things and how that needs to shift first
• Why you can’t charge your value, but what to do instead
• What Laura says about hourly vs. charging high flat fees
• Two things to do in your sales process
• Two things you can do this week to get one step further in feeling comfortable with these higher-ticket sales
• All about the free PDF copy of her new eBook

Visit thelaunchguild.com/podcast for more info!

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Language is a huge component of finding your ideal clients and repelling the wrong ones. Figuring out the right wording behind what our clients are looking for and mirroring that back to them helps us accomplish that. My guest today, Jacqueline Fisch, writes copy for other business owners and also teaches them to write for themselves. She is here to help us figure out our language. 

We talk about:

• What client words even mean and why they’re important
• How client words come into play
• How you can narrow your niche down without feeling like it’s too narrow
• One thing you can do this week to start finding your client words and targeting your ideal client
• Jacqueline’s website copy download and how it can help you with your website copy

Visit thelaunchguild.com/podcast for more info!

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One of the things that people forget is that the client experience doesn’t just start once they officially become a client, it starts from the very first time they get introduced to you. At The Launch Guild, we have done a huge amount of work on this year. My guest today, Erika Tebbens, is a Business Growth Strategist for female and gender-expansive entrepreneurs. She is here to talk about elevating the client experience and what that looks like. 

We talk about:

• What a client experience includes
• How language choice plays a part in attracting the right people and repelling the wrong ones
• How selling starts from the point of messaging that person
• The pieces of a good-feeling relationship with clients from the very beginning
• How you can build and nurture that good-feeling relationship with them
• Why a follow-up system is important
• How referrals affect the client experience
• One thing you can do this week to cultivate better client relationships in order to get raving fans
• The free download she created to help you achieve a strong sales method and a framework for your discovery calls

Visit thelaunchguild.com/podcast for more info!

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Pricing and packaging your services as a Virtual Support Pro can be one of the toughest things to get right in your business. Are you priced too high? Are you priced too low? Should you price hourly or by scope of work? It’s a crazy long list of questions and it’s hard to nail down an answer because it’s all about doing what’s right for you, your business, and your personal situation. My guest today is Erica Quigley, the owner of Quigley Management Consulting. She is a Business Operations Consultant who helps scale high growth companies to increase their efficiency and profit margins.

We talk about:

• What questions you should be asking yourself as you first start figuring out your pricing and packaging
• What other things, besides client work, you should be looking at when you’re figuring out your pricing and packaging
• How pricing and packaging change as you build and grow a team
• One thing you can do this week to either increase your prices or streamline your packages
• The spreadsheet Erica created to help you figure out how much you should be charging per hour to meet your salary goal

Head over to thelaunchguild.com/podcast for more info!

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