How She Did That

In the world of Pinterest, Kate Ahl, is a rockstar, but what some might not realize is how large of a team she has curated at Simple Pin Media. She has a team of 40 people. A few months back, Kate hired The Launch Guild team to build and manage her membership, The Collective, and it’s been such an amazing experience to get an inside glimpse into the community and rockstar team culture that has been curated at Simple Pin. I asked Kate to come on the podcast today so we can talk #allthingsteam.

We talk about:

• Simple Pin’s current team structure and who she has on her team
• Where the magic happens within the team culture
• How she manages and personalizes such a big team, and keeps that going as it grows
• What team meetings look like and how often they happen
• How the hiring process works
• Tools and resources she has used to get good at team building and management
• One thing you can start to do that will impact your team culture and growing your team

Visit thelaunchguild.com/podcast for more info!

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Last week, in episode 51, we learned all about how to maximize our visibility in Facebook groups, while minimizing the amount of time it takes. In this episode, we’re learning how to do the same with social media content that we post on our own channels. My guest today, Jenny Suneson is going to help us make a greater impact with our content. She is the owner of Confetti Social, a social media marketing agency. I can’t wait to get started!

We cover:

• The biggest limitations that Jenny sees for virtual support pros when they’re being inconsistent on social media
• How we can be consistent on social media while still limiting the amount of time it takes
• How Jenny uses SmarterQueue for Facebook and Twitter
• What kind of content resonates really well with her audience, and how she decides what content she is creating for Facebook and Instagram
• What she uses to schedule Instagram posts and why it’s her favorite
• How often you should be posting if you want to stay consistent and get visible
• One thing you can do this week to become more consistent with posting on social media
• The SmarterQueue training video she created to help you be more productive on social media

Head over to thelaunchguild.com/podcast for more info!

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Hosted on Acast. See acast.com/privacy for more information.

The online space is so noisy and full of people. That’s why it’s so important to be visible and get noticed. My guest today is Jana Osofsky of Jana O. Media. She is a rockstar Content Manager and Content Systems Strategist. Her VIP services and workflow trainings are for visionary online entrepreneurs and those who support them. Her audience aspires to consistent visibility, but with less hustle and more ease, so that they can attract ideal clients every day with their content and be free to serve them. That’s something we all aspire to! Jana’s visibility plan is rock solid and seeing how she moves through the online space in such a strategic and organic way is awe-inspiring.

We talk about:

• How Jana seems to be everywhere at once
• How to systemize posting in other Facebook groups
• Tips to streamline your visibility and marketing plan
• Her best tips and tactics for being consistent in Facebook groups
• One thing you can do this week to increase your visibility or start getting your content pieces together
• Jana’s video that walks you through her Asana project for her visibility plan

Head over to thelaunchguild.com/podcast for more info!

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Whether you have experienced burnout before or not, this episode is for you. Our guest today, Naphtali Roberts, is going to give us some actionable tips on both recovering from burnout and preventing it in the first place. She is a life and business coach, therapy practice owner, wife of a creative entrepreneur, and mother to three little kids. Her goal in life is to have a world where the pain of the busyness stops feeling more comfortable than the unknown of letting ourselves notice and feel our feelings, fears, and alignment in our life and business. We talk about:

• The definition of burnout for entrepreneurs
• How beliefs and fears contribute to burnout
• Early signs of burnout and how you can start to notice them
• How to prevent burnout before it even happens
• How she uses 4 simple steps to shift those beliefs that cause burnout

Links mentioned:

4 Simple Steps to Changing a Belief

Facebook Community

The Everyday Mind Podcast

Visit thelaunchguild.com/podcast for more info!

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A few months after starting her business, my guest today realized that she wasn’t just doing virtual assistant tasks for her clients, but was rather moving into the role of an Online Business Manager. Cory Zacker is an OBM that specializes in working with professionals in the therapeutic space. She created The Haven, not only to help people run their businesses but to literally make their lives less stressful and more enjoyable. Cory is here to answer all of our questions, like what the difference is between a VA and OBM and how her clients took the news of her business transition. 

We talk about:

• The difference between a VA and OBM
• What the transition looked like for her, her clients, her website, and the different pieces of her business
• Why it’s important to be patient when making a transition
• How she used pep talks to help her through the transition
• What she loves most about being an Online Business Manager
• The one thing she finds the most difficult in her OBM journey
• One thing you can do this week to bridge the gap if you have been thinking about transitioning from a VA to an OBM

Head over to thelaunchguild.com for more info!

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In just eleven months, my guest today grew her income from 0 to 6-figures. Brandi Mowles is a Social Media VA turned Facebook Ad and Sales Funnel Strategist. In addition to running the service-based portion of her business, she also helps other service-based businesses scale to 5-figure months, so that they can enjoy the same financial and life freedom that she has.

One of the income streams that has contributed to Brandi’s increase in revenue has been through affiliate marketing. She shows us how we can use the tools we already have, and the services we already offer, to bring in consistent, additional revenue through affiliate marketing. We talk about:

• How she niched down in her own business and took things a step further in diversifying her income
• How programs she is already using help her generate additional income without feeling sleazy or overly salesy
• What platforms she uses to share about the affiliate programs
• One thing you can do this week to start promoting affiliate programs and generating affiliate income

Visit thelaunchguild.com/podcast for more info!

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A lot of business growth in a short period of time is super fun, but kind of like riding a lion. It’s exciting, but you’re afraid it’s going to eat you at the same time. When it comes to a project management system, you need one that fits yours, your team’s, and your clients’ needs.

My guest today, Meridith McCarty of McCarty Virtual Services, built her business and team pretty quickly and found that she needed a robust project management system for both her team and her clients. In her search, she found Teamwork PM. We talk about:

• Why Meridith decided on Teamwork when her team started growing
• The benefits and features of Teamwork that she really likes
• How it’s important to think about how your project management system will grow with you as you add team members
• Pros and cons to using Teamwork
• How Teamwork has a cool cost feature for startups
• One way you can see if Teamwork is the right tool for you this week

Visit thelaunchguild.com/podcast for more info!

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“Tax Strategy” ugh! I know that phrase is not the sexiest of conversations in the world for most of us, but my guest today thinks it is and she helps to make taxes and money so much more comfortable for her clients (including me!). Amy Bradbury is my friend and personal CFO. She is the CEO of Empowered Profits, a full-service accounting agency for entrepreneurs and online businesses.

Amy and her team challenge the notion that old white guys are the ones that should be in charge of the money, by bringing a fresh perspective to the financial conversation, transforming feelings of anxiety around money management into confidence and clarity. Amy breaks money, taxes, bookkeeping, and more down for us today. We talk about:

• When to start looking for a bookkeeper, accountant, and/or Virtual CFO.
• What money strategies you need to start thinking about when your business starts growing.
• When and why to consider an S-Corp.
• Why you need to look at taxes all year long and not just from January 1st to April 15th
• Two things you can do this week to prepare yourself for the upcoming tax season

Visit thelaunchguild.com/podcast for more info!

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How does someone get really good at being the CEO of their company? They practice...a lot! Sara Christensen is our guest today and brings with her over 20 years of entrepreneurial experience. There’s such a wealth of information in this episode that I seriously can’t even tell you what the real “nuggets” are, you’ll just have to listen to the whole thing. BUT, some of my favorite takeaways include…

• Deciding the vision for your business in order to figure out how you show up. 

• Making a choice between having a big ego and growing a business.

• Getting comfortable with things being messy sometimes.

• Your most important business asset (hint: it’s not great marketing) 

• Why Sara tells her team to “rush to make the mistakes”.

• Moving from an Employee to CEO mindset

• How changing your language changes your mindset and moves you to your goal.

See? Just too much goodness!

Head over to thelaunchguild.com/podcast for more info

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