How She Did That

If you are a teacher, or someone who is building your virtual assistance business and not looking to make it your full-time job, then this is the episode for you. My guest today is Stacey Ogden, founder of Side Hustle Teachers and creator of Side Hustle Summer Camp. Her mission is to help teachers build businesses outside of the classroom, to provide them with financial security, alternative means to support themselves, and a way to follow their passions.

Stacey is here to talk to us about building your business as a side hustle to bring in additional income and to foster a place for the passions in your life that the classroom may not provide you. She wants to make it easier for her fellow teachers to start a side hustle. As someone who taught at a private school for around five years, I understand how a classroom doesn’t feed all of your passions. Let’s see what Stacey has to say about how she side hustles:

• What struggles she sees when it comes to why teachers are hesitant to start side hustles, even when they want to
• How having a side hustle can help you want to stay in your classroom
• What steps to take when you want to start a side hustle
• How to set realistic expectations in your side hustle
• One thing you can do this week to start working on, or figuring out, your side hustle

Head to thelaunchguild.com/podcast for more info

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When faced with an all too common decision to stay home with her new baby or return to a fast-paced and demanding career that she loved, my guest today knew there had to be a way to have both. Shannon Miles is an advocate for people to have the career and flexibility they crave to keep their priorities in a healthy order. She is the CEO and co-founder of Belay, a staffing company that serves businesses all over the U.S.

In order to have both the time with her child and the career she wanted, she created the idea of “the third option.” She wrote a book about it called The Third Option: Why a Woman Doesn’t Have to Choose Between a Career and Family, but Can Actually Have Both and Succeed. She helps women figure out if that will work for them through the book and her website. Today, we talk about:

• What the third option is and the story behind it
• Why it doesn’t have to be either staying at home or working
• What the transition is like when you step out of your full-time job
• How she and her husband were able to pay down their debt and figure out the space to be able to say yes to the third option
• What Belay is and how it helps women choose the third option
• The one thing you can do this week if you’re feeling the pull towards the third option and want to make it a reality

Head to thelaunchguild.com/podcast for more info

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You don’t need to create brand new content all the time, because not every single eyeball is on your content all the time. Repurposing your client’s content will become your best friend! My guest today, Tamika Auwai is the CEO of Orisha Creative, a full-service digital marketing agency serving 7-figure business owners in the personal growth and personal development field.

Tamika is here to talk about how she repurposes content for her clients in a way that doesn’t feel overwhelming. She and I have partnered with each other on a couple of our clients’ teams, and she is one of the most giving and creative minds that I know when it comes to digital marketing. Today, she and I talk about:

• What repurposing content is in the first place
• How repurposing content helps your client be in more places at once
• Which niches that repurposing content works better for
• What kind of content you can repurpose, and how
• What the workflow looks like when repurposing content
• Two things you can do this week to start the process of repurposing content

Head to thelaunchguild.com/podcast for more info.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

My guest today, Lanie Lamarre from Miss #GSD, helps overwhelmed service-based bosses quit crying in the shower. She shows her clients how to use systems in a way that their time, energy, and focus are aligned to their actual goals and desires. One of the ways she helps her clients with this is by using Airtable. If you’ve never heard of Airtable, in short, it’s a system that allows you to see all the information in one place, how you want to see it, and how you and your team understand it the best.

Lanie found that it was just a vicious cycle for her clients coming back to her every two or three months because they were stuck thinking in the employee mindset of tasks and checklists. She wanted to create a way to break people out of that bad cycle, so that they could actually plan and strategize like a boss. Airtable gave her a platform to create a planning system for them to just do that. Today, we talk about:

• What Airtable is and what you can do with it
• Her 3 favorite things about Airtable that work well for your business
• What programs Airtable integrates with
• What you can do this week to start using and integrating Airtable into how you’re already running your business

Head to thelaunchguild.com/podcast for more info

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Profit First is a business financial management system that has taken the world by storm. My guest today, Lynne Somerman, is going to share with us how to start implementing this simple technique into our own businesses in order to improve our profit margins. She is a financial coach who helps entrepreneurs feel less stupid and sad about money by teaching practical skill building, habit changes, and mindset work.

Implementing the Profit First technique helps you focus on your zone of genius better, rather than being more focused on the money aspect. It makes this part of your business as simple and painless as possible and helps you improve your profit. Today, we talk about:

• What Profit First is and how it works
• How to start where you are to implement changes
• What the biggest hurdles she sees with money when working with someone for the first time
• What changes people see when they implement Profit First techniques
• 5 steps you can take today to start implementing Profit First in your business

Head to to thelauchguild.com/podcast for more info

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For many virtual support professionals, sales conversations are not second nature. My guest today, Renee Hribar, explains how there is something missing when it comes to online sales, and what we can do about it. She is a sales coach who has sold millions of dollars worth of products and services and has also trained thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with the heart.

When we first met, I was looking for a sales coach for introverts to do guest training for my mastermind program and she was recommended by no less than ten people. Now, I know why! Her enthusiasm is absolutely magnetic. Hear what she has to say about making sales, and about connecting with and converting potential paying clients, both online and in person:

• What cycle of events that has to happen to get to know them first
• How connecting and selling are not separate
• The importance of upselling
• How to connect with potential paying clients in a genuine way
• Tips on what you can do today to generate more leads, increase your close rate, and get better at sales overall

Head to thelaunchguild.com/podcast for more info

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Are you ready to pack everything up and take it on the road? My guest today, Esther Inman, is a full-time digital nomad currently living with her son and veteran husband in Bali, Indonesia. She runs a 6-figure agency, with a team of eight virtual workers, and provides online training programs that help other women launch their virtual work life too.

Esther is going to share her journey to living abroad. She will also be providing some tips for those who are ready to pack it all up and take it on the road. We talk about:

• What it was like when she and her husband decided to take everything on the road
• How they decided Bali was where they would be for a while
• What considerations you need to make when you decide to travel as a digital nomad
• Which international hubs are great to start with as a digital nomad
• Tips for deciding if being a digital nomad is for you and choosing a location

Head to thelaunchguild.com/podcast for more info

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Creating content that attracts and nurtures your ideal client can be a lot easier than we sometimes make it. My guest today, Abby Herman, is a content strategist and content creator for service-based B2Bs and is passionate about helping businesses grow their own online visibility with the right content at the right time.

She and I met at a mastermind retreat where Amy Porterfield mentioned that what you do when you’re not launching is even more important than what you do when you are launching. That is where the nurturing needs to happen. Today, we’re talking about how and when to create the content you need to attract your ideal client in a way that nurtures them and keeps them coming back. We talked about:

• What nurturing your audience means
• What type of content is necessary
• How to decide what content vehicle and topics we need to use
• What you need to include in your opt-in that will help your audience and keep them coming back
• What journey you, as a virtual assistant, can take your audience on
• One thing you can do this week to nurture your audience better

Head to thelaunchguild.com/podcast for more info

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We have an amazing opportunity to use our businesses and platforms to do so much good. However, we oftentimes get stuck in not knowing how to show up in the world and be the change we want to see. My guest today, Kelly Ruta is a psychotherapist turned personal mastery expert for female disruptors.

Kelly tells us what a disruptor is and explains how we can become change agents in the world, to break down the status quo that doesn’t serve the greater good. She teaches women how to up their inner game so that they can go out and create that very positive disruption in their communities, industries, countries, and governments. She and I talk about:

• Who the change makers are
• How to know if you are a change maker and how to become one
• How to figure out what we need to be focused on
• Ways we can integrate being a change maker with our business
• The importance of starting where you are
• Why you need to work on inner disruption, first and always
• How to deal with people who resist the change we are trying to create
• Tips on how to make a contribution that is not bound by money

Head to thelaunchguild.com/podcast for more info

Hosted on Acast. See acast.com/privacy for more information.