How She Did That

I've been so excited to share this episode with you that I've been practically BURSTING at the seams!! Today, we're going to talk about how I planned my 2019 and, most of all, I'm inviting you to the VA Profit Planning Challenge. It's a free 5 Day event happening from Monday, January 7th through Friday, January 11th.

During the challenge we'll be covering:

Day 1: Living Without Limits- Asking the questions that create crystal clear clarity around what you want in 2019. 

Day 2: What Gets Measured Gets Improved- Tackling all the numbers to figure out how we make this the best year yet! 

Day 3: What's Your Big Scary Goal- Putting a name and a face on our revenue goal. What does it look like and how do we get there?

Day 4: Mindmapping Your Way To Success- Now that we've got our BIG goal, we're going to generate some BIG ideas to make it happen!

Day 5: Scheduling Yourself Up For Success- Putting it all on paper and creating an implementation plan and timeline for all of these goals!

Even though the challenge doesn't start for another few weeks, the party starts now! So sign up today and let's get started!

www.thelaunchguild.com/vaprofitplanningchallenge

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Today I am chatting with my Biz Bestie Saprina Nickelson. Saprina is a tech WIZ (and Instagram Strategist) and is constantly reminding me to audit my systems every once in awhile to make sure I’m only paying for what I actually need. And I’m so glad she does! Recently, I went through my tech systems spreadsheet and was able to eliminate almost $200 per month in unnecessary platforms! That’s almost $2400 per year!

So often, we purchase something and either forget about it or end up underutilizing it. By auditing your systems, you’re able to keep your budget in check which is essential to running a successful and profitable business.

• Saprina’s Ride or Die Systems
• When you know it make sense to pay for a platform rather than using a free work around.
• Saprina’s process for deciding what tech to keep and what to get rid of.
• An easy way to cover the costs of some of your most loved systems.

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We’re nearing the end of 2018 and I’m sure, for many of us, it feels like the whole world is in planning mode for 2019. But my suggestion would be that, before you decide how many thousands of clients, millions of dollars or hundreds of multi-step projects you’re going to take on in 2019, you start by slowing down and reviewing this past year.

One of my favorite quotes is- “Those who cannot remember the past are condemned to relive it.” by George Santayana

What that means to me in business is this: you know that client who’s every meeting you dreaded and gave you a knot in your stomach? Yeah, if you don’t figure out why you felt that way, there’s no way you’ll be able to course correct and eliminate whatever took you out of alignment. You know how, in order to make $3K per month this year you were working 60 hrs per week? There’s no way to double your income without figuring out what services to keep, what to toss, and where to increase pricing.

So let’s start with our review.

In this episode, we’re going to talk about the process I use to review my year. It’s called SPACE which stands for strategy, profit, achievements, clients, and energy. My taking the time to move through this process section by section, we’ll get a clear and full understanding of what we really want for our business in the future.

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It’s well known the Online Business Management circles that, if you want to become a certified OBM, you go talk to Sarah Noked. That’s because, in addition to being a wealth of information, she’s only one of three certified Online Business Manager Trainers worldwide! Today Sarah and I are talking about how to build a strong foundation for your business through systems.

One of the current buzzwords in the online world space is “scale”. Everyone wants to scale because that’s the way you make more money without working more and burning out right?! #Wrong! Unless you do it the right way (which is exactly why Sarah is here!)

Sarah and I talk about:

• How scaling the wrong way can be awful
• Considering the foundational pieces to make your scalability sustainable
• Hiring in a reactive vs. proactive mode
• My own story of how I hired my first team member the wrong way and my most recent team member the right way.
• Where to even start in creating your systems. (it's not nearly as scary as you think)
• Using the Kolbe-A in your hiring practices.
• Why SOPs are important even if you're a brand new VA with no team.
• The one thing you can do TODAY to get started on creating better systems.

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When it comes to creating visibility and effective social media strategy, my guest today, Bria Hash has had a banner year and that’s NOT by accident! Bria happens to be one of my amazing biz besties and I cannot tell you how proud of her I am! This year, Bria created some huge goals for her business and knew that she was going to need a solid plan to get there. So she dug deep and put in some major work.

Bria will be sharing her strategy for connecting with her ideal clients. You’re also going to definitely make sure you download her marketing strategies workbook!

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There’s a belief in certain circles of the VA world that the market is saturated and it’s almost impossible to stand out. My guest today is here to prove otherwise. I’m talking to Krystal Clark of Krystal Clark Creative. She’s a social media manager who did such an amazing job in her marketing and visibility strategy that she was booked out before she even officially launched! How amazing is that?!

Krystal is going to share with us her strategies for showing up online in a way that is authentic and demands that you be noticed. She’s so brilliant at this!

Be sure to head to the show notes page >>> www.thelaunchguild.com/podcast to grab Krystal's Marketing Checklist

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Starting your service based business while working full time? Listen up because I've recorded today's episode just for you!

When I first started my business, it was a nights and weekends only kinda thing. But it soon grew into something much bigger than I ever dreamed. Looking back on that season of my life, I'd definitely classify it as "busy". But once I created goals and knew exactly where I was headed, the busy became a lot more manageable and often, even enjoyable.

Today I'll share with you a few tips on creating new biz & 9-5 harmony. We'll chat about:

• How to talk to the important people in your life about your new biz endeavor.
• Why you should not try to offer all of the things.
• How to create space in your calendar for 9-5 work, new biz work, and self-care/social life.
• Why being picky with the clients you choose will save your sanity.

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I know that one of the reasons why many of us became Online Service Providers is because, getting to work from behind our computer screens in our fluffy slippers and athleisure wear everyday is a pretty sweet deal. But sometimes it pays to get up, get dressed, and head out to live events- yah know, with real, LIVE people! And when I say "it pays", I mean figuratively and literally.

My guest today is Jordan Gill of the Systems Saved Me podcast. Her podcast is a favorite in the online operations circles and for good reason. Jordan is so good at all things operations and systems. And while Jordan does enjoy sitting at home doing puzzles while binge watching Gilmore Girls, she's also a frequenter of masterminds, conferences, and other opportunities to network with potential ideal clients and referral partners (she attended over 30 events in one year!)

Today, Jordan's going to share with us her super awesome (and brilliant) method to targeting higher paying clients using live events.

In this episode, Jordan and I talk about:

• Why live events are the place to be when it comes to finding higher paying clients.
• How she creates strategic referral partnerships.
• The great lengths she goes to in order to make each person she connects with feel special and appreciated.

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Have you been considering bringing on your first, or next team member but just the thought alone has you frozen in dread? Where do you even start? How do you know that the person you hire is the right fit? What questions should you ask when hiring? There are so many things to consider when building your team the right way.

When it comes to growing your A+ Team, look no further than Nicole Jackson Miller of The Project Designer Company. Nicole is a dear friend and my personal mentor and has been so instrumental in helping me build my team of rockstars!

In this episode, Nicole and I talk about:

• Challenges that come up when thinking about building a team.
• Mistakes that can be made when you bring on team members out of desperation.
• The proper steps to take when you’re ready to ready to build a team.
• Why creating space in order to build is a MUST!

**Side Note** - Nicole’s signature course, Project Manage Like A CEO, is absolutely amazing and, if you’re considering integrating project management into your suite of services, you should DEFINITELY check it out!

Make sure to head over to the show notes to grab the pdf Nicole has provided for our audience.

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If you've never used Slack before, hold on to your pantaloons because this episode is going to be a wild (and awesome) ride! And if you HAVE used Slack then get ready to learn some new ways to streamline client and team communication even more! Slack isn't just a fancy version of AOL Instant Messenger (dating myself much??!!). It's a communication hub that brings your entire team together and integrates all of the pieces.

In this episode, we'll talk about...

>> The pros and cons of using Slack (hint: there are way more pros!)

>> What Slack is and is not

>> How Slack cuts down on the massive number of emails I used to get

>> My 3 favorite integrations and short cuts

>> Best practices for using this platform.

Make sure you check out my free video walkthrough download (available on my website's show notes). I'll show you around my team's personal Slack workspace!

Links Mentioned:

• Slack
• Slack Reminders
• Slack Integrations

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