How She Did That

How She Did That

By Tasha BoothBusiness
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How She Did That episodes

  • How She Establishes Authority Through Her Content
    Looking to be seen as an expert in what you do? Let’s start with getting your content on point! Knowing exactly how to communicate who you are, what you do, and who you serve AND be able to deliver value-packed content to your ideal client is a MUST in order to stand out from the rest. As a copywriter and content marker, Danielle Cevallos knows exactly how to do this and she’s going to guide us through the steps of creating content that not only converts but also enables us to establish authority in our niche.

    Hosted on Acast. See acast.com/privacy for more information.

    21 min
  • How She Markets Using Myers-Briggs
    Can you even imagine being able to market your Virtual Support Business that feels good? Brit Kolo believes that you can in fact do that; show up as who you and and how you best shine. In this episode, we’re talking about how to create a marketing plan that aligns with your Myers-Briggs personality type. I love how Brit puts it — “When you feel good, your audience feels good!” because too many times, we’re following the rules of “I should” instead of “I want to”. Brit walks us through how to break this cycle and show up authentically for both ourselves and for our ideal clients.

    Hosted on Acast. See acast.com/privacy for more information.

    18 min
  • How She Became Indispensable

    It's the premier of Season 4! Can you believe it?! I'm so excited to not only bring you more interviews with amazing women who will help you build your skill set as a Virtual Support Pro, but I'm also excited to dedicate a few more episodes to both solo content as well as mini-coaching sessions.


    I'm kicking off this season with a very special episode with my right hand, and Director of Operations, Jayla Rae! Over the last 15 months of being a part of The Launch Guild, Jayla Rae has been so integral in the company's growth and internal improvement. Recently, Jayla Rae went full time with the company and we're going to get really vulnerable in talking about how that rather small shift has initially rattled both of us in terms of mindset and limiting beliefs.


    Visit https://www.tashabooth.com/podcast for more info!

    Hosted on Acast. See acast.com/privacy for more information.

    34 min
  • How She Built Her Money Systems

    We’re talking all about money systems on the show today! My guest, Joyce Washington, is a coach, consultant, and CFO. She helps her clients where they’re at, using her expertise for that area. She has been an accountant for over twenty years. She is a CPA as well, but she doesn’t do tax work. Money is her thing!


    We talk about:

    • What a money system is
    • The different parts of the money system
    • Which parts you absolutely need to include in yours
    • How to automate the process to make it easy for you and your clients
    • What bookkeeping software should help with, and what you need to do yourself or hire out
    • What parts of your money system you need to be in everyday
    • The most important part of your money system
    • The checklists she created for you to help you with your money system


    Visit https://www.tashabooth.com/podcast for more info!

    Hosted on Acast. See acast.com/privacy for more information.

    21 min
  • How She Hired Out to Level Up

    Hiring in your virtual support business is usually a really scary step. We know that in order to scale our businesses and be able to step into our CEO power, we have to have help. But it’s also one of those things that are super scary because we often feel like nobody else can do it as well as we can. There are all these “what if” fears that come up with hiring… What if I hire the wrong person? What if they steal my clients? My guest today, Roshni Shaikh took this leap super early in her business and is here to talk all about that process.


    Roshni is a Conversion Copywriter and Brand Messaging Strategist for thriving businesses. She helps them increase sales and amplify their influence with copywriting and messaging. She started as a business blogger two years ago and kind of jumped into copywriting a year later. She has learned from the top industry experts, like John Bonini.


    We talk about:

    • How and why she decided to jump so early into hiring her first team member
    • How she figured out what she could do budget-wise in order to be able to hire somebody
    • Whether the first person she hired was working on work for her clients or on her own business tasks
    • How she decided what to delegate first and what she had her first team member doing
    • How she onboarded her first team member so that she felt supported as she stepped into her business
    • The tools they use to communicate and work together
    • One thing you can do this week if you are looking to hire your first team member


    Visit https://www.tashabooth.com/podcast for more info!

    Hosted on Acast. See acast.com/privacy for more information.

    20 min
  • How I Created My Yearly Profit Plan

    This is the first episode of the New Year of 2020! I’m here to talk to you about how my team and I mapped out our profit plan, and plan in general, for 2020. There are many things for you to look forward to and things we are so freakin’ excited to put into action! I’ll be sharing some questions to ask yourself in reviewing 2019 and moving into 2020, as well as how we came up with our plan for the New Year.

    I talk about:

    • The questions to ask yourself as you review 2019 and move into 2020
    • How my team and I answered these questions
    • A peek at our 5-year plan
    • Some of my fears that I had to work through as I planned for 2020
    • What I plan to keep, toss, and add in 2020
    • Information on our exciting programs that are already filling up
    • The episode to listen to that will help you review your 2019 year


    Visit https://www.tashabooth.com/podcast for more info!

    Hosted on Acast. See acast.com/privacy for more information.

    34 min
  • How She Automated Her Market Research For Courses

    As a launch specialist for course creators and a course creator myself, I understand the importance of collecting data from your students in order to improve course success rates and student satisfaction. I also understand how time consuming collecting that data can be.


    Enter Dr. Lindsay Padilla to save the day!


    She is the ex-professor-turned-entrepreneur behind Build a Better Beta, an online program that helps influential experts release courses to their audiences quickly and easily, so they can focus on their teaching. The Better Beta Framework was born out of her tenure-track years teaching adults online at a community college and the ridiculous amount of learning she's done in all things education. With this unique background, she is also the rambunctious host of the Academics Mean Business Podcast and Community, which shares the journeys of other academics who have made the leap into entrepreneurship.


    On this episode we’re diving into how to automate the process of market research and student testimonials so that you can make your client’s course (or your own) truly amazing!


    Visit https://www.tashabooth.com/podcast for more info!

    Hosted on Acast. See acast.com/privacy for more information.

    35 min
  • How She Surprises and Delights Her Clients

    When many of us start our businesses, we want better lives and more freedom. Then, we get into the thick of it and lose that path. We realize that we’re really working for our business, instead of working for the life we want our business to create. My guest today, Linsi Brownson, is a life coach for entrepreneurs. She helps them live successfully and align their business so that it really supports their life. She is here to talk with me about surprising and delighting our clients, and how part of that is loving what you do and being excited about taking care of your clients. 


    We talk about:

    • What surprising and delighting your clients means for you and your business
    • Some examples of surprising and delighting your clients
    • How you can become indispensable to your clients
    • 3 tips for surprising and delighting your clients
    • Practical ways to do this for your long-term clients when it becomes more about being consistently supportive than surprising and delighting them
    • How surprising and delighting your client doesn’t mean that you don’t need to maintain healthy boundaries
    • About the Surprise and Delight Mad Lib worksheet download, she created for you


    Visit https://www.tashabooth.com/podcast for more info!

    Hosted on Acast. See acast.com/privacy for more information.

    23 min
  • How She Took Maternity Leave

    Stepping out of our businesses from time to time is necessary, whether it’s to have a baby, go on vacation, or simply to enjoy some time with your family. Today on the podcast, we’re going to talk about how to prepare for extended time away and how to step back into your business after time off. My guest today, Kelsey Kerslake, is the CEO and Creative Director of Pine Gate Road, a branding and web design agency that does personal brands for experts, coaches, and thought leaders.


    Kelsey and I were in a year-long mastermind together. Before she joined that mastermind, she was a solopreneur and doing everything herself, and driving herself crazy as a result. She wanted to have a baby but knew she wouldn’t be able to sustain her business the way it was at that time if she were to take time off or be able to spend more time with her baby. She started thinking about her business structure and wanted an agency model to support taking time off. She shares her journey to achieve this in today’s episode. 


    We talk about:

    • Some of her fears when it came to taking time off for maternity leave
    • When she started prepping for her maternity leave
    • How she figured out who she needed to hire and what kind of support she would need to achieve her goals
    • How she slowly hired out her zone of genius and how she felt about doing that
    • What she did when it came to team communication to make sure she was taking time off as she needed to
    • The first steps you can take in order to be able to step back in your own business
    • About the free course, she is sharing with you about the basics of brand strategy


    Visit https://www.tashabooth.com/podcast for more info!

    Hosted on Acast. See acast.com/privacy for more information.

    20 min
  • How She Runs Her Podcast

    My guest, Gretchen DeVault, does all the things. In that way, we have a lot in common. She has a few different businesses and passions. She runs a web design and development company, does branding, runs a podcast called Lean the F*ck Out, and also does music. She is in multiple bands and writes and plays music. We are talking about podcasting today. It has become such an awesome medium for people who love long-form content, which means many virtual support pros out there are needing to learn the back end of it in order to support their clients. 


    We talk about:

    • How long she has had her podcast
    • Why she decided that podcasting was THE thing for her, and how she didn’t originally start it for her business but used it to share her business
    • What surprised her in her podcast journey because of what she thought would be easier or harder than it was
    • Her 3 primary phases of podcasting
    • One thing that you can look at this week to tighten up the podcasting process in your own, or your clients’, podcasts to really turn them into a well-oiled machine
    • About her airtable scheduling template that she is sharing with you


    Visit https://www.tashabooth.com/podcast for more info!

    Hosted on Acast. See acast.com/privacy for more information.

    27 min

About How She Did That

From the publisher's feed

The How She Did That Podcast was created for Online Agency Owners and Virtual Service Providers to have a place to grow and learn together. Each episode will provide tech, team, leadership, and…

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