How She Did That

It’s probably no mystery to you that word-of-mouth is one of the most common ways that people grow their business! While there are so many job search platforms and social media groups that are great resources, never underestimate the power of a good old fashioned referral. Think about how referrals have impacted your own life. Have you ever been in need of a service, or an idea, or a product, and had someone who you trust make a recommendation? Or maybe someone close to you has asked you for your help. You wouldn’t recommend something to your family member or your bestie (or maybe even your own client!) unless you KNEW that it was the absolute best and that they were going to love it. This is how you want people to feel about working with you! But is there something that we can do to increase our chances of getting those referrals? The answer is yes! 

We are diving into this on today’s episode, and joining us is CEO Amy Lockrin, who is going to share her zone of genius with us on all of her referral strategy secrets. With Amy’s company, The Operations House, she and her team offer one-on-one coaching, system implementation, project management, and so much more - from basic to the most intensive processes! And the best part is that she built her six-figure business from the ground up, and almost completely off of referrals alone! If outbound marketing is not your forte, and you want to know the best way to get people talking while you sit back and focus on what's really important to you, then today’s episode is for you! 

We talk about:

• Scaling your business utilizing the clients you already have
• What a referral strategy is and how to implement one
• The first step towards increasing your referrals today

Visit https://www.tashabooth.com/podcast for more info!

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In today’s episode we are talking about all things email related! Emails are such an essential part of your marketing strategy because it’s the most direct way for you to connect with your audience and it really gives you the opportunity to build an authentic relationship with those who are reading. Sure you can post on social media, but you never really know who’s looking at your content, and an even smaller percentage of those people are actually engaging with you! If you send an email, you know it’s going to pop into your subscriber’s inbox. But even that is only half the battle! You want to make sure your audience is actually opening your emails, reading them, and clicking on your call to actions, and most importantly, you want them to avoid that dreaded “unsubscribe” button like the plague! Now, you may have some questions before you click “send.” For example, how often is too often to send? What if you have to actually write emails not only for your business but for other clients as well? And the copy is one thing, but what about the visuals? We want our emails to not only sound good, but look great too! 

Here to give us the answers to all of these questions and so much more is email extraordinaire Kate Doster. Not only did she start her own freelance copywriting business, but she has also created online courses, ebooks and coaching packages all about email marketing, copywriting, tech, and online businesses! And on top of that (as if that wasn’t enough) she has a podcast called Inbox Besties that you should definitely check out if you still want to learn more about email marketing after listening to today’s episode! 

We talk about:

• Having fun with your email list (who knew this was a thing?!)
• The process of writing emails or copy for someone else
• What questions to ask the person who you’re writing for (or questions to ask yourself)
• One thing you can do this week to improve your emails
• Kate’s free mini course of copywriting hacks! 

Visit https://www.tashabooth.com/podcast for more info!

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We are onto Episode 4 of the Starting Now Series. This is our FINAL episode and boy do I have a treat for you! I'm introducing you to Kierra Wilson. Kierra is a prime example of what's possible when you work for what you want, find your zone of genius, and decide not to quit! So many women ask me if it's possible to be a mom, wife, have a 9 to 5 job AND be successful as a Virtual Assistant...enter Kierra who's showing you that you can do it!

I can't wait for you to hear our conversation filled with real talk about the ups and down, successes and failures Kierra has experienced in our online journey. And just WAIT until you hear about her business income last month! #BlownAway!

Also, I make an extra special announcement about the 3 day challenge I've got coming up starting October 5th, it's called The Virtual Assistant Fast Track Challenge and you won't want to miss it! Check out the full details here >>> tashabooth.com/challenge

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Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

If you were able to pitch your business and gain exposure in the media to land more clients and create more visibility for yourself and what you do, would you be interested? If so, then today’s episode is for you! Public relations is something that we don’t really hear much about in the online virtual support business space, and we want to know why that is! If someone asked you to define what public relations is, would you be able to? Do you know what the benefits are of utilizing PR? It’s one of those things that we have all heard about and we know it exists, but we never really pin-point why or when it’s necessary for your business or how exactly to implement public relations into your business! That’s why today we are learning why this is such an under-utilized marketing strategy, and here to teach us is none other than the fabulous PR pro Christina Nicholson! 

Before Christina got involved in PR she spent about 10 years working as a TV reporter and anchor. At that time while she was working long hours in a grueling and inflexible schedule (on top of being a mom!), she noticed a lot of people in PR had never actually worked in the media, and had no concept of what it was like to be in the newsroom or put a story together. That’s when she decided to start her own PR agency, and it has been flourishing for nearly five years! With her team of eight rockstar women who all work remotely, she helps small business owners get exposure in the media without paying for advertising. That sounds like a win-win to me! 

We talk about:

• Potential repercussions for small businesses that gain media coverage
• What a media pitch list is and how to make one
• How to know when we're ready for PR and if it’s the right route for us 
• The first steps towards getting prepared, and how to present ourselves as legit

Visit https://www.tashabooth.com/podcast for more info!

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Today we are talking about getting unstuck in your business and what to do when you start feeling like you're not loving your business or what you're doing as much as you did before. When it comes to virtual assistance or the online business space in general, it can be such an easy trap to fall into over time. Especially these days, I’m sure all of us have felt stuck in some way or another. It’s totally normal to realize and acknowledge that maybe something you used to love doing a few years ago (or even a few months ago for that matter!), you just don’t love doing any more. As humans we are constantly evolving, so it’s only natural that our businesses should evolve along with us! Luckily there is a solution, so be sure to give today’s episode a listen if you are someone who is currently in need of getting unstuck in your business. 

Joining us today all the way from New Zealand to help us get unstuck is entrepreneur, author, speaker, and host of the ‘Untapped’ podcast, Natalie Sission. Her area of expertise is all about teaching you how to “Get Paid to Be You!” (Um, sign me up please!) She has a HUGE following and she is such an incredible example of someone who literally does all of the things! Today, though, we are honing in on her insight to transitioning your brand without crashing and burning, tapping into your potential, and getting paid to do what you know, love, and do best!  

We talk about:

• How and why Natalie transitioned her brand
• How to deal with fear of starting over and judgement from others
• How to focus on your niche without limiting yourself
• One piece of advice for someone looking to transition their business/brand

Visit https://www.tashabooth.com/podcast for more info!

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Are you someone who dreads or avoids getting in front of the camera to create videos for your business? Maybe you struggle with finding the right words to say, feeling authentic, or perhaps you have no idea where to start when it comes to finding the right equipment to use. There are cameras, microphones, lights, editing software... the list goes on and the options never seem to end! Then, once you have your videos all beautified and perfect, how can you use them to market yourself? Believe it or not, there is actually SO much that goes into recording videos for your business if you really want to connect with your audience in a way that looks beautiful, on-brand, and professional! Our guest today, Holly Gillen, refers to it as “business cinema,” and she is talking to us about all things video in today’s episode.

Holly has been working in video production for over a decade, and she has been running her own online business since 2013. Some of her clients include the Sundance Channel, HBO, Sony Music and Nick.com, so yeah, we believe she knows what she’s talking about! She has experience as a Camera Operator, Video Producer, and an Editor, and she is here to help leading ladies like you learn the skills you need to save yourself time on both sides of the camera!

We talk about:

• The definition of “business cinema”
• Why videos should be part of your content strategy
• Techniques and tools to help those who feel more comfortable “behind the scenes”
• What equipment do we need?
• How to create a lot of content without over-complicating the process
• Pre-production and post-production
• How to promote your videos
• One thing you can do this week to get started with video

Visit https://www.tashabooth.com/podcast for more info!

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One of the most pivotal moments in your business is making the transition from seeking work from anyone who will pay you, to being in a position where your DREAM clients are actually coming to YOU! Can you say “goals”? Because it’s definitely one that most of us share! An important thing that we all must learn eventually is that we should never feel like we have to say yes to every single client who comes out of the woodworks. It doesn’t serve our best interest, and it doesn’t necessarily serve theirs either. Think about it, if you were looking to hire a service-based business or entrepreneur would you hire the first person who writes you back on social media or would you spend some time sifting through your options to find someone who you feel a connection with? Putting in the time to figure out what works best for you will ultimately lead to better results, and this can be applied to many areas of our lives. When it comes to your career, YOU hold the power to figure out what you want it to look like, and then execute that by making decisions that will turn your dreams into your reality. I promise you, it really is that simple!

That’s also why women like Michelle Vroom exist, she is a marketing coach who helps women solopreneurs not only hit that six-figure mark, but do it while attracting their dream clients! She strongly believes that there is no cookie-cutter way to market yourself in order to sign your dream client, we are lucky enough to live in a time where we can actually reach our ideal clients through so many channels. On top of that, she does it all while being a mother to two young boys! So if having a lack of time to market yourself (or learn how to) during your busy day to day schedule is something you’re struggling with, then today’s episode is definitely for you. 

We talk about:

• How to start developing your marketing plan
• The next step to take after establishing who your dream clients are
• Effective methods of conducting marketing research
• Why certain marketing strategies may work for some but not others
• How to do all of this with a limited amount of time
• What is one thing you can do to get started today

Visit https://www.tashabooth.com/podcast for more info!

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