How She Did That

Although I’ve been in business for over 4 years now, my agency, The Launch Guild, is only 2 years old! How crazy is that? It feels like I’ve been growing this thing for much longer! When I first started my agency I felt a lot of overwhelm. I felt a lot of burnout. I felt that it was harder rather than easier and I definitely didn't understand why people were so into agency model businesses!

And what I grew to realize is that I was starting to build my business the wrong way. So this episode is my advice on what you should do instead. If you're thinking about an agency model business or already have an agency, consider this a must listen!

In this episode I’ll share…

• What exactly is an agency model and does it differ from just “having a team”
• The fears and mindset blocks I had to overcome to fully lead my company as the CEO
• My realization that I was the bottleneck and how I changed that
• How making sweeping changes in your business is similar to a crash diet (hint: don’t do this)
• How mapping out my org chart changed everything...any what exactly an “org chart” even is
• The difference between reactionary hiring vs. proactive hiring and the failed vs. successful results it’s produced
• The ONE THING you should start doing now to prep for your agency.

Whew! This 20 minute episode is jam packed with gems!

While you’re here, check out my free 15 minute training on 5 steps to eliminating team overwhelm as an agency owner.

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What do you think of when you hear the word “networking”? Do you picture yourself in a room full of professionals feeling nervous to approach one of them and make an introduction? Or does networking to you mean spending hours online researching, making comments on social media, and sending emails? Whether in person or online, we can all agree that networking is an absolute key part of finding and landing opportunities that lead to success. If you’ve ever heard the phrase, “It’s not about what you know, it’s about who you know,” then you get it! You might know someone who seems so gifted, almost lucky, when it comes to networking and making connections. Like every single time they reach out to someone it always results in a response that turns into this amazing relationship. If you’ve ever felt envious of people like this and wondered, “How in the heck do they do that?” then give today’s episode a listen and find out!

Joining us today to share her expertise is publicist and owner of Kaye Publicity Inc., Dana Kaye. Over the years Dana has been able to take what she has learned as a freelance writer, book critic, and brand manager for authors and apply it when teaching and coaching entrepreneurs. As you will hear her mention in this episode, she and many of her clients are what she calls “book people,” and therefore she is no stranger to the struggles of an introvert! Luckily, being an introvert doesn’t have to hold you back from absolutely killing it when it comes to networking. If that’s something you’re currently battling with, then today’s episode will definitely resonate with you! 

We talk about:

• How to overcome that fear and anxiety of having to network in a room full of people
• How to navigate this when starting your business
• How to choose your networking events and who to approach
• How to deal with opportunities that fall through 
• What is one thing you can do today to become more comfortable with networking 

Visit https://www.tashabooth.com/podcast for more info!

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Whether you are just starting out in your journey to entrepreneurship, or you’ve had years of experience, you have probably been told at one time or another that it’s important to “build your brand.” But do you know the reason behind why it is so important to not only build your brand authentically but to stick to it? Well, if you need a refresher, then you’ll definitely want to check out today’s episode. Your brand is something that you should live and breathe when it comes to your business, and therefore something you should really be in love with! I know - that sounds major, right? So how do you even get started?! Think about some of your favorite brands. What is it that you love about them? What draws you in and what makes you stay? Having an authentic brand that truly speaks to who you are is the first step towards building an authentic audience! 

Joining us today is brand strategist, Maranda Joiner. She has created a 3 session branding process that is designed to refresh any business. Maranda speaks about branding from a foundation of mindset and an authentic connection to purpose. She teaches entrepreneurs how to create a brand they love, and shows them how to date their target audience by making them fall in love as well! So remember, if you feel as though your brand is not quite “all together” in the way that you really want it to be - that’s okay! It’s never too late to re-brand. Sit down and brainstorm, start fresh, and create a strategy and a plan. (It’s not just all about logos and colors!!!)

We talk about:

• Purpose and intention and what that means in terms of branding.
• How to discover your “why” and use it to find “your people.”
• What about your website will make people feel connected.
• What you can do today to start building a more focused connection in your brand.

Visit tashabooth.com/podcast for more info!

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Today we are diving into one of the most intimidating factors about finding success as an entrepreneur… sales! How do you convince someone to spend their hard-earned money on your services? How do you ensure that what you have to offer is really worth your asking price? How do you make a sales pitch without coming across as too “sales-y”? Maybe you feel like there are so many superstars out there already and you just don’t know how to stand out. Or maybe the thought of building a loyal audience from the ground up seems overwhelming and you don’t know where to start. While these skills may seem to come naturally to some, most of us have to practice and practice until we find our footing and figure out what works for us. One important thing to remember is that you will never close ANY sales unless you TRY!

Here to help us address all of your totally valid questions and concerns is engineer, coach, entrepreneur, and podcaster, Michelle Marie! As the owner of Put Your Passion To Work, she is a mindset and business coach who helps women find their passion and put it to work by starting profitable coaching businesses, all while working a full-time 9 to 5 as an engineer! As with most things, when it comes to bettering yourself and your business, a huge part of that (and an excellent place to start) is your mindset! In addition to all of the amazing insight Michelle has to offer on today’s episode, she has also offered to give you over 50% off on her discovery call guide to getting clients every time with no pushy sales tactics - yes, please!!! 

We talk about:

• The first steps towards gaining confidence and improving your sales pitch
• The difference between an “interview” and a “discovery call” and why you want your consultations to feel like the latter
• How to build a rapport with potential clients 
• How to handle rejection, i.e. potential clients who are not ready or willing to invest in you
• Why video conferences are really better than audio conferences
• What your “I help” statement is and why you need one 

Visit https://www.tashabooth.com/podcast for more info!

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I’m recording this on Monday, June 1st after a few days conversations & protests coming to a boiling point of racism, race inequality and police brutality. 

Now, if you’re anything like me, you’re feeling a bit inundated with all of the post and information and stuff that’s coming at you, I get it. But here is what I know, this conversation isn’t going away and I am asking you to do your part in creating and facilitating real and lasting change.

Part of doing your part is growing an amazing and profitable business. Why is that? Well, that leads me to our podcast episode today. Earlier today I went live in my FB Group and shared the reasons why you succeeding in your business is about way more than you! And I wanted to share the content of that FB Live here.

The audio is raw and unedited, I say um a lot and probably repeat myself a bit and you’ll hear me saying “hi” to those joining live and responding to the group a time or two but I’ve been asking people to show up authentically and perfectly imperfect for the last few days and that requires that I do the same. So here you go.

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What does it mean to have financial freedom within your business? Is this something you have achieved? If it is, then you know exactly how powerful and important this milestone can be and why it’s so necessary for us as women to discuss! If you’re currently on the other end of the spectrum and financial freedom is something you are intimidated by or working towards, know that you are not alone and your feelings of frustration and confusion are totally relatable. If it was easy, everybody would be doing it! Luckily, there is a solution for those of you who may be feeling like it’s impossible to deal with what you just don’t understand. That is why today we are talking about all things money. 

Joining us today is CFO Danielle Hayden, co-owner of Kickstart Accounting, Inc. and creator of the twelve-week program, The Profit Planner. With over 10 years of corporate accounting under her belt, Danielle now provides entrepreneurs with the tools and strategies they need to manage their bookkeeping, the resources to grow their profits, and the confidence to finally understand and control their finances! In this episode Danielle shares with us her background on how she gained her experience, some of the patterns she has noticed in her clients over the years, and how she has used her knowledge of all things finance and money management to help them. If this is a topic that you have been struggling to come to terms within your own business, then you definitely need to hear her words of wisdom! 

We talk about:

• What “financial success” means
• How that financial success can be sustained long-term
• What it is that stops people from hiring a bookkeeper, and how to overcome that fear and take the leap
• How to use key performance indicators (KPIs) to track your finances 
• One thing you can do this week to start improving your financial journey 

For more information, visit https://www.tashabooth.com/podcast!

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Today we are talking about digital products and why your business would be well served by offering one. It’s actually way less intimidating than it sounds! The term “digital product” covers a wide range of things. This could be an online course or program, an e-book, a “How To” webinar, or a number of other items. The good thing is that this is something you can explore and benefit from no matter WHAT type of service-based business you have. According to today’s guest, Gemma Bonham-Carter, digital products can help to grow, monetize, and scale your business while creating the income and the impact that you are meant for. 

Gemma is a blogger-turned-online business coach who specializes in digital products. She learned from personal experience by growing her own blog from a hobby into a money-making business after she used her knowledge to create digital product offers for herself. In this episode, she shares her insight with us on the wonderful world of digital products including how she got started and became an expert on the subject! She also tells us about her Free Class that she offers, in which she provides “behind the scenes” information on her favorite strategies along with tips and tricks she used to help grow multiple six-figure businesses. 

We talk about:

• How to recognize when you’re ready to transition from providing a service to teaching others the knowledge and the skills to do that service themselves 
• How doing that can actually earn you more money in the long run
• When is the right time to create a second website or social media account
• What is the first step in figuring out what type of digital product to create
• How to use “freebies” to draw in leads

Visit https://www.tashabooth.com/podcast for more info!

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Have you ever wondered how the world of podcast networking works? How do you find guests to be on your podcast? How do you pitch yourself as a guest to be on someone else’s podcast? We are talking about all of these strategies in today’s episode. Maybe you listen to podcasts for inspiration, maybe you listen for entertainment, or maybe you utilize them as an educational resource. Whatever the reason, podcasts are continuing to grow as a trend, especially among service-based online business owners. Being interviewed is one of the best marketing strategies around, and if you are curious to know what tangible impacts your business could experience as a result of those 30-60 minutes, you’ll definitely want to give this episode a listen!

A “podcast visibility strategist” as she calls herself, Angie Trueblood joins us to discuss how you can use podcasts to grow your business and build meaningful relationships. She offers her insight to those who may feel like their particular niche or area of expertise is already so popular and therefore they have nothing “different” or unique to offer. This belief could not be further from the truth! There may be lots of people out there who do what you do, but there is only one YOU and nobody does what you do the way YOU do it. As Angie tells us, you don’t have to be solving the problems of the world, you just have to solve one particular thing for your ideal client.

We talk about:

• Why and how service-based business owners should be pitching themselves on podcasts
• What is the first step in getting the ball rolling
• How to set your interview apart from all the others
• Selecting the right podcasts to pitch yourself to
• Once you pitch yourself, what happens next?

Visit https://www.tashabooth.com/podcast for more info!

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Whether you are launching a new course, a website, a podcast, or anything else under the sun one thing that we can all agree on is that we want everything to be absolutely PERFECT. Unfortunately, we also know that there is no such thing as perfect and the impossible to plan for often happens. We are only human after all, and can’t predict every little thing that could go wrong or that we aren’t prepared for. The good news is that mistakes are how we learn and improve. The other good news is that there are people out there who exist to help you in prepping your launch to be as close to perfect as you can get, and they worry about the small stuff so that you don’t have to!

One of those lovely people is Steph Taylor, founder of Steph Taylor Co. She is a digital product launch strategist who has helped entrepreneurs in launching their online courses, memberships, eBooks, you name it, she’s done it! She has seen so many of the most common (and uncommon!) launch mistakes in the process, and she knows exactly how to help you avoid them. In this episode you will hear us discuss some of the launch nightmare stories that we have experienced, how we problem solved our way through it, and ultimately turned them into success stories. 

We talk about:

• Ways that we can safeguard so that our launches have the best possibility of success
• How to work through things that go wrong
• How to avoid a launch that results in zero sales 
• How to bounce back after a bad launch
• Why it’s important to be flexible and listen to your audience

Visit https://www.tashabooth.com/podcast for more info!

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In this episode, Sam shares her insight with us on why it’s never too late to start learning about how to legally protect yourself and your business at any stage, and why you should never feel ashamed or embarrassed for asking questions or reaching out for help. She also touches on why you should always ensure that you are taking your legal advice from actual legal professionals, and she helps us separate the facts from the myths! 

We talk about:

• Common legal mistakes that people make when starting a business
• Three key things that all first time, brand new business owners should know 
• The difference between a Sole Proprietor vs. an LLC vs. an S Corp. 
• Which legal documents are important to have in place 
• What business insurance covers and what it’s protecting you from 

Visit https://www.tashabooth.com/podcast for more info!

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