How She Did That

In this episode, I'm sharing a fast and furious list of the 10 Things Successful Agency Owners Have in Common (plus a couple bonus tips too).

Between my three different coaching programs, where I'm working with close to 100 different agency owners at all different stages in their journey, I've been able to see first hand the commonalities that set successful agency owners apart.

1 - Mastering Delegation: Successful agency owners practice the art of delegation, understanding that they can't do everything themselves.

2 - Handling Tough Conversations: They may not enjoy it, but they don't shy away from difficult discussions, knowing that addressing issues early prevents bigger problems later.

3 - Prioritizing Effectively: They focus on what's truly important and avoid getting sidetracked by tasks that may not be necessary at the moment.

4 - Staying on Top of Your Numbers: Knowing their numbers is crucial for maintaining profitability and making informed decisions.

5 - Balancing Work and Personal Life: Having hobbies and interests outside of their business makes them better CEOs by providing fresh perspectives.

6 - Being Proactive, Not Reactive: Anticipating needs and planning ahead helps them avoid "Oh crap" moments and stay ahead of the curve.

7 - Consistent Marketing and Sales: They make lead generation and sales activities a non-negotiable part of their routine.

8 - Learning to Say No: They understand the importance of setting boundaries to focus on what truly matters for their business and personal life.

9 - Their Team is Now Their Clients: They shift their focus from client support to team support, recognizing that a well-supported team will take good care of clients.

10 - They Don't Major in the Minors: They don't sweat the small stuff and allow minor issues to derail their focus or their business.

BONUS TIP #1 - Embracing Failure as a Lesson: They view failures as opportunities for improvement rather than a closed door.

BONUS TIP #2 - Decisiveness: They aren't afraid to make decisions, understanding that indecision can be more harmful than making an imperfect choice.

I hope this list resonates with you and helps you identify areas where you can align your actions and mindset with those of successful agency owners. Let me know which traits you connect with the most by reaching out on Instagram at @thetashabooth.

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In this episode of the How She Did That podcast, we are talking about 3 powerful ways to break free from a business mindset rut. As a business owner, you are bound to experience disappointments and challenges from time to time, and sometimes those situations can leave us feeling stuck or completely unmotivated. I'm sharing a bit about my own experiences with mindset ruts and offering strategies to help you endure the tough times and reignite your passion for your business.

In this episode we cover:

• What a mindset rut is and the negative impacts it can have on your business
• Show Yourself Your Evidence of Awesome and reflect on all the amazing things you HAVE achieved!
• Take action and challenge yourself even when you think you can't find an ounce of motivation.
• The power of community and knowing you're not alone in your struggles.

By implementing these strategies, you can overcome mindset ruts and propel your business towards success. Stay motivated, believe in yourself, and embrace the journey ahead!

Learn More About the Agency Alliance Membership!

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Have you heard about the brand new membership community for agency owners that I just launched?

It’s called The Agency Alliance Membership and, in this week's episode I’m sharing all about why I created it, what’s it all about and why over 50 agency owners said “yes” to joining within the first 48 hours of opening the doors!

>>> Click Here To Learn More About The Membership & How To Join While Founding Member’s Pricing Is Still Available <<<

The Agency Alliance Membership is a game changer for the online agency community! It’s an opportunity for agency owners of all experience and income levels to come together for support, community, and greater learning.

In this episode, I share how why you should consider joining including…

• The Gap In The Market: What market research I did prior to launching this membership and how I knew it was a need for agency owners.
• What The Membership Includes: There are 4 pillars to how my team and I will support you — Monthly Events, Courses & Resources, Community, and Extra Support & Discounts — I dive into explaining each.
• The Differences Between The Membership & Others Ways I Support Agency Owners: Wondering how The Agency Alliance is different than my programs The Agency Thrivemind or Expansive — I’ll break it down!
• The In Person Bonding Opportunity I’ve Created For This Membership (I’m so excited!!!!) : OMG! This is gonna be so fun and I can’t wait!!
• 6 Additional Questions I’ve Been Asked About The Membership: I had A LOT of questions come in about the membership…I answered many in other places in the episode but here are 6 more that you might be wondering about too!
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In this week's episode of the How She Did That podcast, I’m sharing how to cultivate self-leadership within your online agency team. I am a firm believer that every single member of your team, no matter their role, is a leader in their own right and it is my responsibility as CEO to help them develop those skills! By supporting them in seeing themselves as leaders and providing opportunities for growth, you can foster a culture of ownership, dedication and excellence within your company.

In this episode, I share how you can inspire the same leadership and autonomy in your own team:

• Leadership is an Action: Leadership is about behaviors that align collective direction and execute strategic plans. It's something you do, not just who you are.

• Encourage Solution-Focused Approaches: Team members should bring solutions, not just problems. This fosters a proactive mindset and encourages strategic thinking.

• Ask for Their Input: Instead of always providing answers, ask your team members what they think. This empowers them to contribute their ideas and take ownership of their work.

• Utilize the "Ask Three, Then Me" Philosophy: Encourage team members to seek answers and solutions from multiple sources before coming to you. This helps them use their resources and become more independent.

• Implement a Tech Triple Check: This process ensures quality control and reminds team members to take responsibility for their work before it reaches the client.

• Promote Ownership and Responsibility: Allow team members to own their successes and failures. This includes letting them address their mistakes directly with clients, which is a powerful learning experience.

• Support Their Growth Outside of Your Direct Influence: Provide opportunities for professional development, such as coaching, courses, or stipends for books and conventions.

Also mentioned in this episode:

• Article by McKinsey & Company - https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-leadership)

• Don’t forget to sign up for my new masterclass called The Macro on Micro Agencies, happening February 22nd at 11am ET! In it, I'll be sharing 5 reasons why building a smaller agency could actually mean BIGGER profits and far fewer headaches. Go to tashabooth.com/masterclass to register!

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In this week's episode of the How She Did That podcast, I dive into the transformative changes we've made to our leadership team meetings to enhance productivity and maintain focus on our business goals. As a high quick start business owner with unmedicated ADHD, I found that our previous approach led to chaos and a lack of direction. We'd start the year with a strategic plan, only to lose sight of it as time went on.

To combat this, we've implemented a new structure for our weekly leadership meetings, ensuring we stay aligned with our goals and can adjust our strategies in real-time.

In this week's episode I'm sharing:

• A breakdown of our revamped leadership meeting agenda.
• What key performance indicators (KPIs) and other metrics we review at the start of every meeting and why.
• The crucial question my team asks me every week that keeps me from being the bottleneck and avoiding CEO overwhelm.

By sharing this behind-the-scenes look at our leadership meetings, I hope to inspire other agency owners to refine their processes and create a business they love.

Sign up for my new masterclass called The Macro on Micro Agencies, happening February 22nd at 11am ET! In it, I'll be sharing 5 reasons why building a smaller agency could actually mean BIGGER profits and far fewer headaches. Go to tashabooth.com/masterclass to register!

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In this week’s episode, we’re going back to basics! It’s been a while since I spoke about my signature process called the Me to We Framework, which is the foundation of my coaching process for agency owners. This 6-step framework was created to take you from being a solopreneur to being able to fully embrace the CEO role in your agency and includes everything from “agency-fying” your offer, hiring, and handling those nasty mindset gremlins that will inevitably creep up!

In this episode I’m sharing: 

• A high level view of the Me to We framework 
• Why this framework can be used by all levels of agency owners
• How to make these monumental changes in your business without getting overwhelmed and burnt out

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In my three day workshop I hosted this week for online agency owners, I talked about one of the hardest but necessary conversations in business - money and how to be intentional with the money we bring in and spend within our agencies. One of the keys to profitability in an agency is making money! Seems kind of obvious, right? But obvious doesn’t mean easy or guaranteed. It takes work and it requires intentionality. In order to make money, you need clients. And in order to get clients, you need a steady stream of leads. So in this week’s episode, we’re talking about the 4 ways my agency, The Launch Guild, gets clients. Even if your client roster is currently full, this is important information for you too, because what so many agency owners have learned the hard way is that stability can be ripped right out from under you before you even see it coming. You HAVE to be prepared.

In this episode we're talking about: 

• The necessity of always having an active pipeline

• 4 key ways we get clients at The Launch Guild

• Why you should never rely on just one lead generation strategy

Link to coffee chat podcast episode: https://www.tashabooth.com/podcast-notes/145

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We hear all the time that diversifying our revenue is something that we need to do, but no one tells us how to do it. As service based business owners, we are so used to serving and supporting others that the idea of doing anything other than that can be intimidating. This is why today I want to talk about how to diversify your revenue streams as a service based business, whether you are a solopreneur or an agency owner, and offer insight into some options you might be able to explore such as affiliate marketing, online courses, workshops, or creating digital products.

We talk about:

• Why diversifying your revenue is important
• How to diversify your revenue
• Some ways I do this in my own business

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Update! New episodes of How She Did That will now be released on Fridays instead of Thursdays. 🙂 In this episode we are talking about why more isn’t always better. Are you struggling with the sustainability and profitability of your agency? There has been a lot of talk in the online space recently around 2023 being a year of contraction rather than expansion. A lot of you may be wondering what this means for the future and questioning if owning an agency model business is sustainable. The short answer is, YES it absolutely is! But the long answer is what we’re diving into today. So, if you’re curious to know what it means to have an agency that offers you “deeper” support rather than “wider” support and you’re looking for some guidance on what your options for 2024 could look like, this episode is for you!

We talk about:

• What is a micro agency?
• Implementation support vs. Management support
• Maximizing team member potential

Check out my free Pipeline on Point Marketing Challenge at https://tashabooth.com/pipeline

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Happy New Year to all you How She Did That listeners! I am so excited to share with you all of the things I am ready for and looking forward to in 2024. I have a rock solid team that I feel great about, we already have new members joining us inside of The Agency Thrivemind, and in February I start my brand new program Expansive with a group of ladies I have known for a long time and absolutely adore! I’m also planning on hosting several live events again this year because last year they were a HUGE success!

Visit https://tashabooth.com/expansive to learn more!

One thing I noticed about myself last year was I felt like I had to overdo things in order to make up for lost ground when expectations or goals in my business weren’t met. This may sound like a good strategy, BUT my philosophy is that when you focus on everything, you are focusing on nothing. So, what is a better strategy? That’s what we are diving into on this episode, so get out your pen and notepad and listen closely! I know these tips will resonate with you and hopefully lead you into an amazing Q1 in 2024.

In this episode I talk about:

• 4 key areas of profitability to focus on
• Visibility and collaboration
• Diversifying the way clients can work with you

Other ways to work with me:

https://tashabooth.com/thrivemind

https://www.tashabooth.com/coaching

https://www.tashabooth.com/retreat-2024

https://www.tashabooth.com/theshop

https://www.tashabooth.com/agencylive

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