How She Did That

You’ve heard the quote, “A woman who changes her hair is about to change her life,” right? Well, a woman who rebrands her company is about to change the world! 

It’s natural for us to grow and evolve - in life and business. It only makes sense that what we present to the world on the outside reflects who we are on the inside.

This week on How She Did That 🎧I’m chatting with rebrand specialist Teaira Abston of Dreamcatcher Creative Studio about when and how to rebrand your business.

In this episode, Teaira will share:

• How rebranding extends to so much more than swapping out the visuals that represent your company.
• How incorporating  your goals and strategy into your rebrand will ensure you attract the clients you desire to work with.
• What factors help to signal the right time to rebrand your business.
• What steps should be taken when rebranding to avoid overwhelm. 
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. . . and so much more!

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Sometimes we get stuck in a rut with our offers and services. What happens when something that has worked for so long suddenly feels like it no longer serves you or your clients, or it no longer feels aligned with your true goals?

Are you worried that your clients will be disappointed or think that you’re being flaky? Do you fear that you’ll never make money again? 

Or do you know deep down in your gut that it’s time to make a change in your business, but you’re unsure of how to make that first step?

This week on How She Did That 🎧I’m chatting with my good friend and biz bestie Jessica Rodriguez to talk about when and how to burn bridges for your business and why it pays off.

In this episode, Jessica will share:

• What it means to “burn your bridges”
• How to know when burning your bridges is the right move for you
• What questions to ask yourself
• How to take that first step towards doing so

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We are just two weeks away from the end of 2022! If your year has been anything like mine, then it’s been a little bit (jk, a lotta bit) of craziness… but here is your reminder that you made it through! You are still a business owner, and you are still accomplishing amazing things. The fact that you continue to show up in this online business owner space is incredible, and you deserve a big congratulations!

If you’ve been feeling bogged down by comparing your year to what everyone else’s success looks like, or what your success from 2021 may have looked like, remember it’s totally normal to feel disappointment while ALSO still feeling proud of everything you did accomplish this year. In this episode I’ll share an exercise with you that I use to get myself and my team ready for the new year.

We talk about:

• Creating your 2023 Readiness Pack

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I am so excited to introduce you all to one of our very own team members, Cara Decker! Cara has been working for The Launch Guild for almost two years. She started off as a Launch Strategist on our team, then after taking my certification program – The Legendary Launch Manager Certification – she started working with our clients in both a strategist and management capacity. 

Earlier this year Cara became the Launch Manager for my personal launches, and can I just say how much she has knocked it out of the ballpark! She’s thorough, creative, and keeps me as focused as humanly possible. Today Cara and I are discussing the difference between being a launch manager and a launch strategist. As you’ll hear from Cara, she took the less traditional route of first being a launch strategist and then becoming a launch manager. 

And Cara, if you’re listening, I just want to say thank you from the bottom of my heart for holding my purse throughout this intense year of transition. You’re the best and we love you!!!

We are talking about:

• The difference between a launch manager and launch strategist
• Cara’s transition from one to the other
• How to handle the stress of launching
• Tips for how to become a launch specialist

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Joining us for our 160th episode of How She Did That is someone who I have known and worked with in the online business space for a long time, Sadie Prestridge! Sadie began her online business as a Virtual Assistant in 2018, and now runs a team of highly-trained EVAs (executive virtual assistants). In the beginning, still working her corporate job, she quickly found her stride and was able to quit her full-time job only three months later! With her client roster full, she had surpassed her previous income by June of 2019 and kept growing!

Training and building up a team of highly skilled women, Sadie created Prestridge and Co. to be a leading team that knows how to support and take initiative in leveling up business operations. Prestridge and Co. provide systems, structure, and day-to-day support that helps CEOs and Founders manage themselves, their busy schedules, and their visionary. Sadie joins us to share both her journey in going from VA to Agency Owner, and her keys to helping potential clients prep for having the best experience with their EVA! 

We talk about:

• How Sadie got into the online business space
• The first step she took after deciding to build an agency
• How her agency operates
• 3 key ways she primes her clients for EVA support

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If you’re listening to this podcast, chances are you’re a woman who’s trying to balance a number of competing priorities. Family, friends, hobbies, self care, a thriving business – and that’s not even the whole list. It can be a lot.

I want to introduce you to Latrice Claiborne. (She and I have been friends in the industry for quite awhile now!) Latrice is the owner and founder of Trinity Business Solutions. As a “tech tools fanatic”, she is up to date on all the latest tech trends and knows systems like the back of her hand. She’s been able to scale her business to multi-six figures while at home with her 3 children and husband of 11 years, and she’s helping other business owners attain that same freedom that she experiences daily. Latrice not only has the know-how to get your systems and automations running, she has the passion to help you grow and succeed with tech solutions and marketing automation!

We talk about:

• How she structures her team
• Balancing and prioritizing all the things
• What home life can look like as a busy mom

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Accessibility can sometimes be a confusing and overwhelming topic because we know that it’s important and we want to get it right. Can you think of ONE THING you can do right now to improve accessibility on your website and overall online presence? I’ll wait…

If you’re stumped, don’t worry! You’re not alone and our guest today, Myrna Daramy, is going to give you the answer! Myrna has been so helpful in making both of my websites more accessible, and she does such an amazing job breaking down the small but impactful things we can start doing now to improve accessibility in each of my businesses. 

Myrna is a Marketing Technology Strategist and the founder of Myrna & Co, a tech coaching firm specializing in digital media optimization strategy, analytics, and ADA Compliance. She takes pride in helping her clients become the best digital versions of themselves that convert better than ever before.

We talk about:

• What is accessibility
• 3 tips to improve accessibility
• One step you can take today to become more accessible

Grab Myrna’s Accessibility Checklist here!

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Lately I have been hearing from so many online virtual support pros and business owners who are feeling stressed and burnt out. These last few years have been a doozy! I just recently celebrated my 5 year anniversary as a full time business owner, and this year has been the absolute hardest in my business. Mentally, physically, emotionally, financially, it's all felt like an uphill climb. And I've asked myself more than once this year if I really wanted to continue to climb it.

Am I making a difference?

Is the work that I do still needed?

BUT THEN I received some video testimonials and feedback interviews from the students inside of my programs, and O...M...G y'all! Talk about the kick in the pants that I needed!!! Are there improvements I want to make? Absolutely! But am I tapping out just yet? Not a chance! I've realized that my team and I are making an impact. The work we do IS needed! And we're only at the tip of the iceberg so let's keep going!

This has inspired me to share with you some affirmations for VA’s, Launch Managers, and Agency Owners. I have used these inside of my programs and now I am taking them public just for you! I hope that these will speak to you and help encourage you to keep showing up, even when the going gets tough.

We talk about:

• 5 affirmations for VA’s and general support pro’s
• 5 affirmations for Launch Managers
• 5 affirmations for Agency Owners

Download the affirmations guide here!

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We are diving into three super simple ways that you can improve your client experience in your business. You can apply these tips whether you are an agency owner or a solo entrepreneur! As we start growing and building our agencies and moving away from working on client deliverables, the client experience piece becomes even more important, and you want to make sure that it's consistent throughout your entire team. When we talk about client experience, we’re not just talking about “doing the work.” That is the bare minimum. That is what your client is paying you for! We are talking about elevating in a way that your client feels supported throughout the entire experience, and really valued and understood as an individual. We are talking about going above and beyond, and exceeding all expectations! 

We talk about:

• Keeping it simple
• Communication
• Meeting the client where they’re at

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I first met Rachel when she accidentally joined the wrong program of mine. (True story!) She then went on to become one of the founding members of my program for agency owners – The Agency Thrivemind, and is now an accountability coach in that program as well as a dear friend of mine.

With her love for systems and processes, she and her team are supporting other businesses by leveraging their time so that they can concentrate on their zone of genius while her team handles #allthethings required for the smooth and efficient operation of their business.

Rachel has so much knowledge and experience in the VA/EA space. If you are currently trying to decide how to differentiate yourself in the marketplace and want to know which advanced skills to pursue, then this episode is for you!

We talk about:

• What is an executive assistant
• The difference between an executive assistant and a virtual assistant 
• What skills are needed to go from a VA to an EA
• Rachel’s new program for EA’s

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