How She Did That

Calling all leaders! (Yes, this includes you!) Some of you may feel like you were born to be leaders. Others probably want to think of themselves as strong leaders but struggle with self doubt at times. And some of you probably don’t even want to be leaders, but rather feel more comfortable in your support role as a team member. All of these are okay! Whether you are the CEO of an agency, the right-hand in command, or a support team member, the fact of the matter is you are most likely a leader (whether you know it yet or not!), you are most likely leading someone, or there will come a day when you will be leading someone in some capacity. That’s why this episode is important for and applicable to everyone.

Today is all about how we as leaders can improve as leaders. I am sharing my four tips for leadership growth and improvement. Remember, leadership is a journey, not a destination. 

We talk about:

• Understanding your leadership style
• Asking for feedback
• Listening to understand 
• Exploring your weaknesses

American Express Business Article: 7 Most Common Leadership Styles

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Today’s episode is a heavy but necessary one. Whether it be the loss of a loved one, the end of a relationship, struggling with an illness, or any other number of things, grief is one of those things that we don’t want to think about and we often try to hide from. But the truth is it’s something we will all deal with in some form or another at some point in our lives. 

We all know there are several stages of processing grief and it can affect us mentally, emotionally, and physically. While learning how to work through our grief is universal, not everyone has to do it while running a business at the same time. Which is why this is an extra important conversation.

I greatly appreciated Jessica’s vulnerability in sharing her own story of how she navigated grief last year when her mother was diagnosed with and ultimately passed away from cancer. She reminds us that although you may be a CEO or a business owner, at the end of the day first and foremost, you are human and you are not alone. 

We talk about

• Balancing work and life while grieving
• Different types of grief
• Different ways to process
• How to support someone who is grieving 

Jessica's website

Jessica's instagram

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Are you still the bottleneck in your business? Feeling like you have way too much on your plate, or having trouble delegating tasks because of some major trust issues? Or maybe you know it’s time for you to take the leap and make your first hire but it seems scary and you don’t know where or how to start. Well, look no further because this is your solution! 

We are going to talk about why you need to hire an operations assistant or a “director of operations,” what this role entails, and why I suggest it as one of the first roles that you hire for in your agency. The relationship between CEO and DOO is one that will continue to grow over time. It’s a process, like any other personal or professional relationship. Don’t let yourself get frustrated if it’s not perfect overnight! 

This is a key role that will change the trajectory of your agency. I've seen it firsthand in my own business, and I hope that you will take this seriously, take it to heart, and hire your first Operations Assistant asap! (Or if you already have one, this will give you some guidance on what the relationship should look like!)

We talk about:

• An Ops Assistant role vs. Project Manager
• Why this should be your first hire
• What duties and responsibilities this role entails
• The first step you can take today

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Is it just me or do the words “copyright” and “trademark” make you break out into a cold sweat? Well, if your mind works like the rest of ours and you have trouble understanding the first thing about legal jargon, then our guest Amy Nesheim is here to help you! 

Amy is a lawyer who specializes in teaching entrepreneurs how to run a business legally while protecting themselves and how to avoid losing everything you’ve worked hard for. So yes, although this subject of business ownership may not be the most fun for everyone to deal with, it is definitely the most necessary! Trust me, if you are thinking this doesn’t apply to you and it’s not something you have to worry about right now… think again! I’ve learned from personal experience what a nightmare it can be when you don’t have this stuff taken care of. Never let someone else take the credit for your genius! Or pretend to be you… there’s also that. 

So, when it comes to protecting your business and your content, you can learn your lesson the hard way on your own like I did OR you can check out this episode and learn right here from the expert herself! 

We talk about:

• The difference between copyright and trademark
• How each of them work
• When is the right time to use them
• The first step to get the ball rolling 

Amy Nesheim is a corporate lawyer turned online entrepreneur and founder of Artful Contracts. She started Artful Contracts because she believes that all business owners, no matter the size of the business or how successful, should have access to high-quality legal resources without going into debt over massive legal fees. She’s on a mission to make the legal aspects of online business accessible to everyone, so entrepreneurs can grow their businesses faster and with more confidence.

Discover how to protect your business and your personal money, avoid getting shut down by the internet police, and stop accidentally breaking the law ->

Check out Amy’s Free Training: HOW TO LEGALLY PROTECT YOUR ONLINE BUSINESS (without spending thousands in legal fees)

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I’m baaack! Welcome to Season 8 of How She Did That! Can I just say, 2022 has been a year…

You may have noticed that I took a short break from the podcast over the last few months, which happened for a number of reasons. One of those reasons being The Launch Guild experienced some pretty major changes that were a lot harder for me to process than I anticipated. Because of that, I needed to take a step back to recharge and restructure my goals for my business this year. Instead of a year of growth, this became a year of rest and restoration for myself and for The Launch Guild… (and it’s actually turned out pretty great so far!)

Now that I am back and ready to kick off a new season of the podcast, I want to start by talking to you about what this reframing looked like for me, and also share some of my tips and takeaways from it. 

As challenging as the first half of this year was, the silver lining is that it allowed me an opportunity to rediscover who I am, what I really enjoy doing, and who I enjoy being around outside of the online business space. I’ve been ruthlessly intentional about making time to do what makes me feel alive again. And the rewards have been absolutely worth it!

If you are like me and this year threw you for a loop, here’s how you can start getting your groove back:

• Be intentionally ruthless with your schedule
• Speak about what you need
• Find what lights you up inside and outside of your business

Check out my brand new, 45 minute-ish masterclass that will help you create a fast track system to slashing your to-do list by hiring your A-Team, delegating without drama, and fearlessly budgeting to scale.

…all without sacrificing a drop of quality!

In this masterclass we’ll cover…

• How to Budget for a Bigger Team without sacrificing your own salary
• What to Look for When Hiring Your “A-Team” - This is THE business game-changer
• Task delegation (mindset and logistics)
• Simplifying SOPs (Standard Operating Procedures) -- don’t worry, I make this E-A-S-Y so you stop being the bottleneck in your biz.

Check out the Masterclass for $17!

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When a client hires you to fulfill a role for a service they need and brings you on to their team, it can sometimes feel like you are the “new kid on the block” trying to fit in. You don’t want to step on any toes, you want the relationship to be cohesive and function seamlessly, while at the same time owning your expertise and way of doing things that you are bringing to the table. You want to feel like you are a part of the team and not an outsider, and you also want to gain their trust and leave them knowing they made the right decision bringing you in. Does that sound about right?!

The reality is that if you have ever struggled with this you are not alone, it can be tricky to find a good balance. Luckily, I have three amazing and helpful strategies that I want to share with you in hopes that going forward this will be something that you feel confident and ready to take on each and every time! Be sure to give this episode a listen for all of the juicy deets!

My Three Tips Are:

• Schedule a quick 1:1 call with each team member (Yes, this means more meetings for you! It’s worth it, trust me!)
• Have consistent all-team meetings
• Create a plan for building camaraderie and culture

Ready to work with me & my team? Here are the ways we can support you:

The Agency Thrivemind - a program for those building or growing agency model businesses.

The Legendary Launch Manager Certification - A 3-month certification program for aspiring launch managers who are ready to level-up their skill set, increase their marketability, and expertly lead 6 and 7-figure launches with ease.

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Here's a hard reality, you're not going to get 100% of the roles you put yourself out there for! When a potential client reaches out to us or we fill out their hiring application and then DON'T get the job...ouch! That can sting! However, just because you didn’t get hired this time doesn’t mean you can’t improve for next time. There are plenty of ways to improve both your skillset and how you showcase your qualifications before your next discovery call or interview.  

As the CEO of my own company, I know a thing or two about the hiring process. I’m going to share with you what I look for in potential new team members.

This Week We Talk About: 

• The difference between a contractor and a subcontractor 
• How to improve your application 
• What I look for in a candidate as a CEO
• How to stand out amongst a sea of applicants 

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Are you ready to grow and scale your service-based business? Do you know for a fact that it’s time to level up, and you know it can be done, you just need to learn how? Then you’re ready to sign up for the Agency Thrivemind Program! 

Our Agency Thrivemind Program is a 12-month group coaching program that gives you everything you need to make your wildest biz dreams come true. Building an amazing team, getting out of the client work weeds, and finally scaling your revenue well into the six figures WITHOUT running yourself into the ground (#sustainability), that’s what we’re here to do! 

When you apply, you’ll get exclusive access into my live training, How to Build a Thriving and Profitable Agency. I’m sharing the same 6-step framework that I use in my program to help overwhelmed solopreneurs become aligned agency CEOs, and it’s all going down May 5th!

Check out this page for more information. Apply NOW and save your seat! 

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Experienced entrepreneurs and agency owners know that having systems within your business is one of the keys to success. And using the right technology within those systems makes your life a heck of a lot easier! Let’s be real, you don’t have time for glitchy and complicated tech. You need something that will get the job right, and done well. However, finding the right tech stack for you and your agency sometimes feels like you’re searching for a needle in a haystack. 

This week I’m going to be sharing eight of my favorite tech websites and tools that I use every single day in my agency. That way you don’t have to make the same mistakes and fall into the same researching black holes that I did when I was looking for the perfect tools to use for my business. 

This Week We Talk About: 

• How to keep all your data even when team members leave
• What to use to keep your team organized and on the same page
• What we use to share passwords and usernames securely 
• What to keep in mind when picking a payment processing tool

You can find all the resources mentioned in today’s episode, and more, here. 

Ready to Work with Me & My Team? Here’s how we can support you:



The Agency Thrivemind - A Program for those building or growing agency model businesses.

The Legendary Launch Manager Certification- A 3-month certification program for aspiring launch managers who are ready to level-up their skill set, increase their marketability, and expertly lead 6 and 7-figure launches with ease.

Hosted on Acast. See acast.com/privacy for more information.

If you have been tuning in to our 3-day Your Next Level Virtual Summit, then you know we have been talking about all of the many different opportunities and options that exist for continuing to grow your business once you’re no longer a beginner.

In this episode I wanted to focus a little more on the differences between some of those options! Whether it be masterminds, group coaching, one-on-one coaching, or certification. There are different rhymes and reasons as to why someone might choose one over the other! How do you know which option is right for you before committing to it? And if you’ve already committed to one, how do you know when it’s time to change things up and try something new? Or maybe you want to explore multiple avenues at once! Let’s break it down and go through the list! 

This Week We Talk About: 

• The differences between each of these options
• How to decide when you need what, at any given time
• Why we use both group coaching AND one-on-one coaching inside of our program, The Agency Thrivemind
• Why The Agency Thrivemind is 12 months long
• Why some programs do not provide lifetime access
• How to make the most of any program that you are involved in
• The Four Questions to ask yourself when making the right choice for you!
• 
  

Link to episode mentioned: How Do I Decide Between Focusing on Building an Agency vs Creating a Group Program or Digital Product?

The Agency Thrivemind - A Program for those building or growing agency model businesses.

The Legendary Launch Manager Certification- A 3-month certification program for aspiring launch managers who are ready to level-up their skill set, increase their marketability, and expertly lead 6 and 7-figure launches with ease.

Hosted on Acast. See acast.com/privacy for more information.

In the online space, you hear about virtual coffee chats pretty often — and with good reason! Coffee chats are a great way to network and make connections in the industry. However, I’ve found that many aren’t using this highly effective networking strategy because they don’t know what to say or they’re afraid of being too “salesy.”

In this episode, I explain how I use coffee chats and what I say during these virtual calls. And I’ve got to say, almost every time I hop on to one of these chats, I make a new friend and connection. Now it’s your turn! 

This Week We Talk About: 

• How not to do coffee chats 
• How to set up pain-free coffee chat tech 
• How to develop genuine connections 
• How you can follow up and keep in touch with these amazing new people 

There's still time to grab your ticket to the Your Next Level Summit! I specifically created this summit for virtual support providers who are ready to go beyond the basics and move into truly building businesses their way!

I filled this summit’s panel with the most brilliant women I know. We’ll be having discussions around leadership, wealth building, workplace diversity, advanced sales strategies, offer diversification, contract & trademark law, and so much more!

Are you ready to join us? Then click here for more information and to register now. It’s happening April 26th -28th but don’t delay, you've only got a few days left to grab your ticket.

Want more info on how to work with me? I offer 2 programs: The Legendary Launch Manager Certification & The Agency Thrivemind. Click the links to learn more.

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