How She Did That

Ready or not, we’re talking about the big girl business tasks. I know, I know, we’ve all put them off before. Whether it’s legal work, major investments in your businesses, or even just planning for worst-case scenarios, we all put it off hoping that Future Us will have the energy to deal with it. But as someone with years of experience, there are at least five big girl business tasks you have to tackle before you move from a beginner entrepreneur to a seasoned expert. 

In this episode, I will be sharing what I’ve learned throughout the years and how I’ve tackled the big girl business tasks that fell onto my plate. Whether I was ready for them or not I still had to deal with these tasks. I’m going to tell you what I did now so that you’re not blindsided later. 

This Week We Talk About: 

• How to avoid cease and desist letters
• What you can do to keep your clients from getting poached  
• How to protect Future You from a major headache
• What you can do to protect your business and your employees from worst-case scenarios 

BTW, I just wanted to let you know that I am formally inviting you to my upcoming summit – Your Next Level.  I specifically created this summit for virtual support providers who are ready to go beyond the basics and move into truly building businesses their way!

I filled this summit’s panel with the most brilliant women I know. We’ll be having discussions around leadership, wealth building, workplace diversity, advanced sales strategies, offer diversification, contract & trademark law, and so much more!

Are you ready to join us? Then click here for more information and to register now.  It’s happening April 26th -28th but don’t delay, early bird and VIP tickets are going fast! See you there!

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Welcome to Season Seven of the How She Did That Podcast! We took a quick break to take some time off to get some rest and celebrate a few birthdays, mine included 🥳 Now that we are refreshed and rejuvenated it’s time to get back to the podcast. Season six was all about our guest experts and the amazing knowledge that they just HAD to share with our audience. So this season will be all about solo episodes! I’ll be sharing my tips, strategies, and expertise with business owners who are not beginners anymore. And will start with a CEO day. 

CEO days are an incredible way for business owners to stay organized and accountable for the internal work of their company. They give you time to slow down, organize yourself, and let go of the stress of having to fit your CEO tasks in with your day-to-day client work. And they’re not all just about work, a CEO day can be used to make you become the best leader you can be! 

This Week We Talk About: 

• What are CEO Days
• How you can make room for CEO Days in our schedule 
• What you can do on your CEO Days 
• How to use this time to become a better CEO 

Check out the full episode here

Have you grabbed your ticket to my summit happening April 26-28th? It's called Your Next Level and, if you're trying to decide how you services you want to specialize in and how to better support all of your business building efforts then you NEED to be there! Click here to check out all the info and register now! Early bird tickets don't last forever!

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Not everyone who joins the online business space is naturally good at organization. But we all need some kind of structure to keep our head above water, especially when we’re in charge of our own businesses. So, what if I said you could solve a huge chunk of your organizational problems in just three simple steps? This week's guest, Brittany Dixon does just that by sharing her proven 3 P’s method with all of us on the How She Did That Podcast. 

Brittany Dixon, the founder of Brittany and Co, is a business strategist who is on a mission to help businesses more effectively and efficiently. In this week's episode, Brittany tells me all about her 3 Ps method, and how you can drastically improve your productivity with just a few minutes a day! 

This Week We Talk About: 

• How to work smarter not harder in your business
• What you need to organize to get on top of things
• The Three Ps of Productivity 
• How to structure your organization systems, even if you’re not naturally organized 

Our listeners can download a free 3Ps of Productivity End of Day Checklist here, courtesy of Brittany Dixon. 

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Creating your own company means creating your own company culture. And if you’re anything like all the solopreneurs that are joining the online workspace because of the Great Resignation, you want to create a WAYYY more nurturing company culture. But how can you create it if you’ve never seen it? You can start by making your teammates feel appreciated. It’s as simple as that! We dive deeper into curating this kind of company culture with this week’s guest.  

Meet Laura Tolhoek, she’s the owner of Essential HR. Laura helps a wide range of people, from aspiring solopreneurs to teams of 50, with all their HR needs. This week, Laura and I talk about how to create an incredible performance and development culture, and how to keep your teammates along for the long haul. 

This Week We Talk About: 

• How to have low employee turnover 
• Why you should work with your teammates' personal motivations 
• How to make each individual teammate feel appreciated
• How to imagine and create work environments that you want to work in 

Our listeners can access a free downloadable of Laura’s favorite development and conversation questions, courtesy of Laura Tolhoek. 

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It doesn’t matter if you’re a solopreneur, an entrepreneur, or an agency owner, if you work in the online space, you’re probably going to end up hitting The Wall. 

You’ll usually hit The Wall when you want to grow and expand your business, but you don’t have any more hours in the day to spare. You know you’re ready for more growth, but you’re just not sure how to get there. Luckily, this week's guest specializes in growing your business without burning you out. 

Meet Kristen Westcott, she’s a former director of operations and is now a business growth and systems strategist. She works with people who are in the online space and growing but can’t figure out what to do next. It’s her mission to help them navigate the messy middle and grow them forward without the burnout. Kristen and I talk about how you can grow your business by using systems to get you where you want to be! 

This Week We Talk About: 

• What’s the difference between an OBM and a business strategist 
• How to know when it’s time to hire an OBM or an integrator 
• How to stop being a bottleneck
• How to hire the best person possible for your needs 

Our listeners can download a free Focus Framework to help you narrow down what specific areas to focus on according to the business phase you’re in, courtesy of Kristen Wescott.

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If you’re great at what you do which, I’m going to assume you are, then there will eventually come a time where your services have more demand than the number of hours you have to support your clients while also continuing to build your business. And when that time comes, rather than burn yourself out trying to do #allthethings, consider hiring some team members! Not all at once, of course, but over time, you can strategically hire people to free up some precious CEO space and grow your business beyond anything you could possibly do alone! It can be done! Just take a look at our guest, Brittany McBean. 

Brittany is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, incredibly high-converting copy for online course creators & educators. She went from hiring one contractor for only 5 hours a month to having two employees and 3 contractors. 

This week, I sat down with Brittany, who became my new best friend in under 20 mins, and talked about how she strategically built her team and grew her business.  

This Week We Talk About: 

• Who’s on her team now compared to how she started 
• Why she hired her first contractor 
• How she transformed from a micromanager to a trusting leader
• How hiring a team can give you room for growth 

If you’d like to use the amazing client project management too Brittany and her team uses, check out this free Trello Board, courtesy of Brittany McBean. 

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Most of our audience is made up of VAs, OBMs, and Agency Owners. But did you know that many of us are also neurodivergent? We exist! And we’re running businesses and agencies just like everyone else. But it does take some time to figure out how our brain works and how to make it work for us. 

That’s why I sat down with Latrice Prater, an Executive Business Partner and the CEO of The Digital Solutions Team. She and I talk about what it’s like to be a neurodivergent CEO and how she communicates that with her team. Ever wanted a peek into our brains? Well, this episode is exactly that. 

This Week We Talk About: 

• What neurodivergency looks like as an Agency Owner
• How Latrice advocated for herself at work to address her mental health
• How Latrice and Tasha use their neurodivergency excel in their agency
• How Latrice communicates her mental health days without the fear of stigma 

If you’d like to learn more about how authenticity can serve you and your community, check out the downloadable How Authenticity Attracts You’re Ideal Client, courtesy of Latrice Prater

Are you ready to grow into the leader you’ve always wanted to be and grow the business you didn’t know was possible to have? Then it’s time to dive into the amazing world of agency owning and joining Agency Thrivemind!

Inside this 12-month program, you’ll learn how to:

• Grow your visibility with proven marketing strategies and formulas.
• Hire people who are *perfect* for the job, and manage your team like a pro.
• Run your biz automagically using your super-secret vault of systems and processes.
• And so much more! 

Apply to the Agency Thrivemind Program now and secure your spot today! 

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Having a chronic illness can affect every part of your life, including your work life. But having a chronic illness doesn’t mean your life stops and it certainly doesn’t mean you can’t achieve your dreams. 

Take Gwendolyn Young and Ashely Carlson, for example. These two women have both lived with a chronic illness for much of their lives AND they are successful agency owners with thriving teams. They’re here to show you that you can still run your agency and be a boss with a chronic illness. It’s all about how you manage your time, energy, business, and boundaries. 

This Week We Talk About: 

• What it’s like to own an agency while having a chronic illness
• How she delegates when she’s not having a Good Day
• How she lets her clients know about her chronic illness 
• How she incorporates self-care into her daily work routine 

If you’d like to learn how to onboard your clients the right way check out the mini-course 6 Ways to Successfully and Seamlessly Onboard Your New Clients, courtesy of Gwendolyn Young

Do you spend your day imagining: 

✓ Increasing your revenue AND profit

✓ Hiring a team that supports you AND your clients

✓ Working less AND resting assured that everything is taken care of 

Then you’re ready to become a full-fledged agency owner! 

BUT! 

Because you are part of my community, I want you to get started on the right foot. That’s why I created the Agency Thrivemind Program! It’s a 12-month experience that gives you everything you need to make your wildest biz dreams come true. Building an amazing team, getting out of the client work weeds, and finally scaling your revenue well into the six figures WITHOUT running yourself into the ground (#sustainability), that’s what we’re here to do! When you join, you’ll learn all about the 6 Pillars of a Thriving Agency AND get the hands-on support you need to implement them, all alongside fellow agency owners who are building their freedom business, too.

Are you ready to have a thriving agency AND a thriving life? Then check out the Agency Thrivemind page for the full breakdown of all the amazing things included in the program. Applications are open NOW so secure your spot today! 

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The transition from solopreneur to agency owner is … a lot, to say the least. It can be really scary, but it can also be really rewarding. And as long as you stay grounded and follow your dream, you’ll find yourself living the high life in no time. 

That’s exactly what happened with this week's guest Kari Roberts. Kari knew it was time for a pivot, so after completing she finished working with me in one program, she immediately enrolled in Agency Thrivemind – my 12-month program for those looking to start, grow, and scale agency model businesses. And that’s where Kari & Co was born!

Kari and her team provide virtual and back-end tech assistants for coaches and creatives. In this week’s episode, Kari and I discuss her pivot into agency ownership and how she’s settling into her new role. 

This Week We Talk About: 

• When she knew it was time to pivot from solopreneur to an agency owner 
• How she’s grown as a leader going from a solopreneur to an agency owner 
• Where Kari gets the confidence to grow her business and take the next step 
• How she deals with the New Level, New Devils 

If you’d like to become a master of time management, check out this downloadable Time Blocking Template courtesy of Kari Roberts. 

PS: 

Are you ready to grow and scale your service-based business? Do you know for a fact that it’s time to level up, and you know it can be done, you just need to learn how? Then you’re ready to sign up for the Agency Thrivemind Program! 

Our Agency Thrivemind Program is a 12-month experience that gives you everything you need to make your wildest biz dreams come true. Building an amazing team, getting out of the client work weeds, and finally scaling your revenue well into the six figures WITHOUT running yourself into the ground (#sustainability), that’s what we’re here to do! When you join, you’ll learn all about the 6 Pillars of a Thriving Agency AND get the hands-on support you need to implement them, all alongside fellow agency owners who are building their freedom business, too.

Sounds like a match made in heaven? Check out this page for more information. Applications are open NOW so secure your spot today! 

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We have a branding episode today! I love all things branding. I love picking out the colors, the fonts, taking pictures - everything! And as much as I love planning out my latest branding strategy, I love the way all my choices can speak to my ideal clients even more. 

Branding is something that grows with us as business owners. Which is why I’m speaking to Susie Liberatore this week. Susie is the Founder and Art Director of Visions2images Creative Services. For the last decade, she has used her branding skills to connect some of the biggest brands in the world with their consumers in everyday locations. Today, she’s bringing all her expertise to the table and letting you know what you need to do to improve your brand and your business.  

This Week We Talk About: 

• Why new entrepreneurs don’t prioritize their branding and why they should
• How fonts and colors can speak to your target audience
• Why defining your target audience influences your branding choices 
• How to tell your story through social media 

If you’d like six things you can do to improve your brand right now, our listeners can enjoy The Branding Bridge Workbook, courtesy of Susie Liberatore. 

PS: Are you trying to go from a “me” to a “we?” Are you planning on scaling your business, hiring teammates, and earning more income?

Check out the Replace Yourself Roadmap Retreat! Me, my team, and a few special guests will be spending 2 full days (PLUS A BONUS DAY) teaching you how to build your own successful agency. We start on Tuesday so time to register is definitely running out!

Remember: You don’t have to build your dream job all on your own, we’re here to help!

Click here to secure your seat today!

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