How She Did That

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Welcome to Season 10 of The How She Did That Podcast! This month marks the 5 year anniversary of this podcast, and I am super excited to introduce you to this new series we have prepared. 

This season is going to be a series all about owning and growing an agency, and it will be strictly solo episodes of just me, myself, and I, because I am in a place where this is a very strong primary focus of mine! (In addition to hosting live events, which you will hear more about soon!)

We are kicking off this series by talking about crafting a reimagined vision for your agency. I've noticed that a lot of us agency owners are falling into a cycle of feeling overwhelmed, overworked, and underpaid, when the whole reason we started an agency in the first place was to avoid exactly that!! If this sounds like you, then you are in the right place. In this episode I give you 5 steps to pull yourself out of the cycle and closer to that reimagined vision of what it is you really want.

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Today’s guest is one of my Launch Manager Certification Alumni, Willemijn Maas. She is based in The Netherlands and works with international clients and experts who want to grow in the online space. As a former MD, Willemijn is much more than an Ops professional. She infuses energy management into her work and guides you on how to run a business while experiencing health issues like, for example, burnout, vertigo, and chronic fatigue syndrome, all of which she has experienced. In this episode she shares her story of severe nervous system dysregulation which left her unable to look at screens or drive for months, resulting in not being able to work more than 1 hour a day!

We talk about:

• How her vertigo led to chronic fatigue
• How her inability to work affected her business
• How she maintained her own wellbeing

Head over to tashabooth.com/agencylive and use code PODCAST200 for your discounted ticket!

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Joining me today is my amazing and dear friend Bethany Hawkins. Bethany is the CEO and Founder of Crackers In Soup Podcast. Being a black woman who worked in corporate for over 18 years, she knows what it is like to not be heard, so she decided to create a company that ensures all historically underrepresented voices are heard.

Believing that sharing knowledge is the only way to help us create generational wealth, Bethany is now sharing what she has learned in her decades of business experience and her podcasting knowledge in a mentorship and coaching program for podcast hosts and podcast business owners. While Bethany exudes extroversion and joy, you’ll hear today that she also struggles with anxiety and depression. I am so proud of her and honored that she chose to share her story with me and with us. 

We talk about:

• Bethany’s journey with anxiety and depression
• How she manages mental health while being a CEO
• Lessons she has learned from experience
• Advice for those who are struggling

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Join me at the following live events!

Fall 2023 Call To Clarity Retreat - September 21st to 24th in Colorado Spring, Colorado

Agency Live- October 17th to 19th in Albuquerque, New Mexico

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My guest today is Annie Sanchez. Annie is not just an online friend but also an in person friend because she happens to live here in Albuquerque, NM which is where I live! Annie describes herself as a seeker, a navigator of change, a believer in possibility, and the Queen of the In Between. 

Annie is on a mission to help people find possibility in the moments that matter most. She coaches highly sensitive, visionary leaders and entrepreneurs through life-shifting grief as a strategic and emotional thought partner. Today Annie is sharing her own path through grief and into rebuilding not just her business, but also herself. 

We talk about:

• Annie’s journey through the grief of family loss while starting the transformation of her business
• How she continued to show up as a CEO
• What is a “rest coach”?

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Today’s guest is Danni White. Danni has a story that so many of us coming out of corporate and moving into building something of our own can relate to. She is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping small-to-midsize businesses gain visibility and increase their revenue through branding and web development. Additionally, she is the owner of DW Creative Publishers, a book publishing company designed to help individuals tell their stories through written and spoken word. AND she also hosts the #Hashtags and Habits Podcast, where she focuses on simplifying digital marketing and offering business tips and strategies for small to midsize business owners. 

We talk about:

• Working through imposter syndrome
• Overcoming trust issues when hiring new team members
• The importance of therapy

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Today’s guest, Danielle Adams, is someone who has been a long term coaching client of mine. Over the years I have had the pleasure of watching her go from managing a full time job, a budding business, and a family to now supporting her inside of my program The Agency Thrivemind as she grows her thriving agency! She shares how she used a layoff from her employment as her “swim or swim” moment and realized that generating an income doesn’t have to come at the expense of your time or your sanity. 

I think Danielle’s story resonates with so many of us who have had traditional employment while growing our businesses; being away from home and accountable to an employer for so many hours of the day and then coming home and having to fit the rest of your life into those remaining hours can be tough! 

Now Danielle encourages other entrepreneurs to achieve their business goals, increase their revenue, and create time to do things that bring them joy without sacrificing time with the people they love most. And I love how she has found a way to ask for - and receive - help with that mission in her business and her home.

In this episode we talk about:

• Her decision to start her own business after being laid off
• Her first 90 days as an entrepreneur
• Finding work life balance

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Our guest today, Nakia Whittaker-Woody, is joining us on the podcast for the second time. Nakia has been able to work remotely with female social entrepreneurs, coaches, and small business owners over the past five years by partnering with them to expand their businesses. She aims to bring the Women of Color community together to create stronger impact and outcomes, leveraging our collective abilities and resources to address common goals. Nakia is committed to helping foster a whole entrepreneur (mentally, physically, legally, and financially). Today Nakia is brave enough to share about the tragic and unexpected loss of her daughter in 2021 and how she has allowed herself the grace to move through her grief in her own way while still serving her clients and acting as a mentor to over 700 Women of Color Aspiring Entrepreneurs.

We talk about:

• Coping with the aftermath of a traumatic loss
• What dealing with grief looks like for her
• How she navigated her business at the time

Listen to Nakia’s previous episode here.

Donate to the Briana Whittaker-Oliver Critter Camp Scholarship.

Find Nakia on Instagram, LinkedIn, and Website.

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My guest today is someone who I have been facebook friends with and an admirer from afar for quite some time now, so it was so great getting to finally spend time having a real conversation with her! 

SharRon Jamison is a life strategist, author, minister, entrepreneur, and corporate leader. As a preacher's kid and a minister, she had internalized negative theological beliefs about money. As a result, she didn’t charge enough for her services because she struggled with reconciling and making a profit with spiritual beliefs. Today she is sharing how she was able to shed that toxic theology, which was the catalyst for re-imagining other aspects of her faith that created more expansiveness for her to prosper.

Through her coaching programs, innovative workshops, wisdom-filled books, empowering sister circles, and speaking events, she passionately challenges people to shed societal “shoulds” and outdated beliefs so they can live courageous, purpose-centered lives.

We talk about:

• Becoming a good leader of yourself
• Overcoming negative beliefs tied to faith

Check out The Agency Owner’s Summer Soiree at tashabooth.com/summer.

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