In this episode of Step-by-Step, I chat with Jenny Lei, the founder of Freja — the minimalist handbag brand that grew from an idea into a $13M business.

🩺 This episode is sponsored by Zocdoc

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⏱️ Chapters

0:00 - Intro

2:08 - The Interview Bag That Started It All

6:20 - Launching Right Before the Pandemic

10:15 - Manufacturing Struggles & the $2,000 Sample

14:45 - From Dropshipping to a Real Brand

20:58 - Breaking Even, Then Breaking Through

27:30 - Building a Brand, Not Just a Bag

34:02 - Celebs, Content, and Going Viral

40:47 - Team Growth & Staying Independent

47:55 - Mindset Shifts & Journaling as a Superpower

👜 Check out Freja: https://frejanyc.com

📸 Jenny's Instagram:   / jennyleii  

📍 My Instagram:   / shelbychurch  

For business inquiries please email [email protected]

with Step By Step Podcast in the subject line.

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