The Law Firm Marketing Minute

How Should Blogs Be Formatted for ChatGPT to Recommend Them?


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📝 ChatGPT isn’t reading your legal blog like a human—it’s scanning it for trust signals, summaries, and structure. In this episode, Danny and Mike reveal the simple formatting changes law firms should make to help AI tools notice (and recommend) their content. From turning your blog titles into questions to adding short executive summaries, these practical tweaks can boost your visibility in AI-driven searches and improve user experience for real clients visiting your site.

📌 Key Takeaways

  • Blog headlines should be phrased as questions to match how users search in ChatGPT.
  • Add a short summary at the top of every post to boost clarity and SEO.
  • Formatting for AI also improves how potential clients engage with your site.

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