Tim Lyons sits down with Len Freedman, CEO and founder of Wellness Living, to break down exclusive insights from processing billions in payments across 7,500+ fitness studios. Freedman shares key patterns behind the most successful gyms, what separates top performers, and how data is reshaping the industry.

They also explore new product innovations including Marketing Suite 2.0 with automated customer journeys, AI-driven churn prediction, personalized outreach, and upcoming business audit tools that deliver actionable coaching insights.