Digital giants, Facebook and Apple, are at war! What does this mean for the consumer? Who will be largely affected by the changes that these tech giants will implement? What strategies should we have in place to make sure that our businesses will not suffer? 

In this podcast episode, my guest Ilana Wechsler, gives us the details regarding the feud happening between Apple and Facebook. She talks about software updates to the iPhone that will allow users to opt-in or out of Facebook's data tracking. Ilana also gives the steps that you should do when you log-in to your Facebook ads account. We also tackle why it’s important that you don’t place all your eggs in one basket.

Learn more from tuning in to this episode today. 

Discussion Points: 

0:00 The Elevation Program  
4:02 Ilana’s pivot in her business  
6:01 Apple and Facebook are at war 
6:34 Apple’s phone software update 
7:51 What happens if you enable Facebook to track you 
10:12 Does the software update drive sales up or down for iPhones?
10:54 The impact of the update on small businesses and Facebook 
11:33 Google will cut cookie tracking by end of the year 
13:47 The result of explicitness of Facebook’s data tracking 
15:39 Is the choice to opt-in or out of data tracking a better move?
16:48 The need to invest and apply resource to your database 
18:03 Using ads to build a database
18:42 Email marketing 
19:42 Steps to do in your ad account now 
23:34 Do not put all your eggs in one basket 
24:39 Are tradies affected by the changes in Apple and Facebook? 
26:00 Massive changes are to be expected industry wide 

About the Guest: 

Ilana Wechsler is a former data analyst turned Pay Per Click (PPC) marketing expert. She continues to run a dedicated PPC agency and managed well over $30 millions of dollars on behalf of clients. However, now, Ilana’s commitment to herself is the passing on of the knowledge she’s learned in her agency, especially what is working right now.

Resources: 

• Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/)
• Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/)
• Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/apply/)

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