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🗣️ Words carry weight — especially in your law firm’s marketing. In this episode, John and Mike explore how subtle shifts in language can completely change the way potential clients perceive your message. Learn why choosing words like “protect” instead of “fight” can help you connect with clients on a deeper, more trustworthy level.

📌 Key Takeaways:

• How tone and word choice shape client perception
• Why softer language can build stronger emotional connections
• The importance of intentional messaging in law firm marketing

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