Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey Bieber’s strawberry face trend to Halloween-ready lash looks and Cinnamon Toast Crunch-inspired lip gloss campaigns, Lauren shares real-world strategies and creative psychology that drive ROI. If you're a growth-minded entrepreneur craving tangible takeaways on trend-driven, authentic marketing that doesn’t feel like an ad, this episode is your masterclass.

Chapters:

• 00:00:00 – Kicking Off with Ralph & Lauren: The Creative Duo Returns
• 00:00:29 – Why Beauty Brands Are Breaking the Mold
• 00:02:20 – Trends That Sell: What’s Hot (and Actually Works)
• 00:05:25 – The Secret Sauce: Marrying Trends with Conversion-Driven Creative
• 00:09:01 – Real Results: How Lily Lashes Nailed Halloween with Simplicity
• 00:11:26 – Influencers or Actors? The Truth About Authentic Ads
• 00:13:50 – Behind the Scenes: How Content Creators Are Chosen and Coached
• 00:18:59 – Why Food, Feelings & Lip Gloss Make the Perfect Ad
• 00:27:13 – What’s Next: More Beauty, More Strategy, More Real Talk

LINKS AND RESOURCES:

• Scale Your Beauty Brand Without Wasted Spend
• Episode 688: Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz
• ACTUAL Data Driven Creative
• Scale Your Beauty Brand Without Wasted Spend
• Tier 11 on YouTube
• Lauren on LinkedIn
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Mentioned in this episode:

https://www.activecampaign.com/

https://unbounce.com/pt/

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https://www.activecampaign.com/