Are last-minute customer doubts quietly sabotaging your Shopify store's conversion rate—even when your products shine and ad spend pays off?

If abandoned carts and stalled sales feel all too familiar, this episode unlocks fresh, practical strategies for bridging the final gap between "add to cart" and "buy now."

My guest today is Luca Borreani, co-founder and CMO of ZipChat AI—an agentic commerce platform that gives brands the power to instantly engage high-intent visitors, answer questions in real time, and gently nudge hesitant shoppers through to checkout. Luca's credentials run deep: he's scaled fast-growth startups, orchestrated successful exits, and won backing from investors like Sequoia Capital and Jason Calacanis. ZipChat is already trusted by thousands of Shopify stores to deliver smart, conversational experiences right at the crucial moment—when customers are deciding whether to stay or bounce.

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