This episode features the magnificent Shawna-Kaye Lester, an amazing entrepreneur who’s been a client of mine for years.

Shawna has an emphasis on quality, growing her business in a long-term, sustainable way. She points out that entrepreneurship isn’t about posting pretty pictures on Instagram. It requires a commitment (and re-commitment) every single day. Shawna also has interesting insights into how your personality changes as your business evolves.

If you’re an aspiring entrepreneur then tuning into  this episode is a must...

Key Highlights of the Episode

 This episode was extremely actionable and insightful. Here are a few key highlights:

• When to go all-in - Even though Shawna had a highly respectable full-time job, she didn’t feel it was the best way to put her talents to use. She decided to go all-in, finding what she was best at, what made her happy, and what she could really help other people with.
• Don’t be afraid to reach out - Shawna initially sold her services to anyone that needed help and found things emotionally difficult. This led her to reach out and seek coaching to help develop the skills needed to build her business.
• The resistance is still there - Shawna admits that despite her success she still feels resistance. However, it became easier to overcome these challenges when she stopped accepting different types of clients and instead focused on her niche.
• Leveraging - Shawna is constantly evolving her business model. She made the decision to leverage what she had after finding herself repeating certain actions things over and over again. To serve more people, she moved away from the one-on-one business model to a hybrid model that allows her to serve larger groups as well. 
• The difference between making money and managing money - Shawna is quick to point out the importance of quality. Not only does she provide a quality service to clients, but she also wants a lifestyle that is built around quality. She’s resisted the temptation of growing her business too quickly and focuses on long-term growth, which also allows her to organically grow into the role of a CEO.

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