Kurt Schmidt is an extremely successful site owner who is back on the podcast to discuss all sorts of traffic and content-related topics.

Kurt is the owner of a portfolio of Disney-focused sites generating HUGE amounts of traffic.

He is a true expert in Google Discover and other alternative traffic sources. And with all the Google updates, there's perhaps no better time to pick his brain.

One of the big changes he's made this year is shifting focus from prioritizing page views to user engagement metrics like time on page, highlighting the importance of engaging content.

Ingrained in all of his sites is the importance of balancing tried and true, evergreen topics with up-to-date, trending, and conversational content.

His team does a great job of creating content fast for the newsy topics in the niche as well as long-term organic traffic.

There was even a period when they were publishing 90 articles a day, but at such a scale comes issues of quality control and fact-checking.

So, Kurt offers up a ton of wisdom on solutions that will interest and help site owners of all sizes.

For instance, creative ways to tackle the same topic in fresh and unique ways, tips on AI, as well as various new traffic sources to pursue.

Overall, Kurt gives us yet another insightful look into online publishing, with awesome tips and strategies to help you get more traffic and make more money.

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