Sean Markey is back on the Niche Pursuits podcast after a few years, to discuss all things newsletters, aged domains, community, partnerships, and more!

Sean's been working in SEO since 2011, initially focusing on affiliate sites before transitioning to agency work. And despite facing challenges due to Google updates impacting his traffic, he found success in the CBD and cannabis niches.

Aside from the actual writing aspects, his expertise lies in using aged domains to scale affiliate sites effectively.

But around 2020 Sean shifted his focus to writing an SEO newsletter called Rank Theory, offering strategy consultations as his primary income source.

And he shares a lot of helpful tips on what he's done to grow it into an actual business.

For one he shares how starting a successful newsletter requires the basics like unique content that resonates with readers and improves over time. And for this, consistency and the value of uniqueness in newsletter content creation are particular keys.

Thus he advises against relying on AI-generated content for newsletters and breaking traditional best practices to stand out.

Sean also shares how he acquired the newsletter TheWeeklySEO.com and integrated it into his own, learning from the experience and discussing it as a growth strategy - similar to acquiring an aged domain.

Sean also discusses the evolution of aged domains, emphasizing quality domains with brand value, sharing how redirect chains may be a thing of the past in today's SEO landscape.

He's also involved in building a community and other partnerships, including discussing some of the keys for making partnerships successful.

With this Sean talks about partnering on a lucrative domain project with high authority and traffic potential, aiming to white-label a product as opposed to taking the traditional affiliate route.

He plans to stay focused on current projects and avoid distractions, leveraging opportunities that target like-minded site builders, entrepreneurs, and SEO enthusiasts and it's definitely interesting to hear his strategies to accomplish this!

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative