What would you do if your orders suddenly quadrupled in just a few weeks?

For one retailer, a simple change to her shipping strategy delivered exactly that. Orders surged, the Shopify notifications kept coming, and it looked like she'd found the perfect way to increase sales.

But was it really a win?

In this episode, Salena Knight shares the story behind a coaching call that uncovered what was really happening beneath the surface. While the increase in orders looked like a huge success, the numbers told a more nuanced story, highlighting why every retailer needs to look beyond revenue before making decisions.

You'll discover why shipping strategies can have a dramatic impact on customer behaviour, how to evaluate whether a change is genuinely improving your business, and the key metrics every retailer should monitor before celebrating an increase in sales.

In this episode, you'll learn:

• The shipping change that led to a fourfold increase in orders.
• Why higher sales don't always mean higher profits.
• How customer buying behaviour changes when you adjust shipping thresholds.
• The metrics you should review before making pricing or shipping decisions.
• How to use data to make more profitable business decisions.

Whether you're considering offering free shipping, lowering your shipping costs or reviewing your pricing strategy, this episode will help you make decisions that grow both your sales and your profits.

Save your seat for the free webinar series here