I’m very excited to have my first guest, Laney Wallace, onto the podcast today! Laney Wallace is a New York City therapist who specializes in supporting highly self-aware women get unstuck, ‘feel’ their feelings, and live boldly.

Laney and I started working together in October of 2022; she joined the Private Practice Academy Bundle, and she’s had quite the journey with her business since then. Her Instagram has totally blown up and she’s even reached $20,000 months in her private practice. 

In today’s episode, we’re chatting about how Laney initially built her practice up with insurance clients. She eventually transitioned fully to private pay, and now charges $250 per session. 

In this episode, we cover: 

• Laney’s journey from burnt out licensed art therapist in a hospital setting, to full-time and thriving in her own private practice
• Laney’s decision to enroll in the Private Practice Academy (PPA) Bundle + why she used Instagram as the primary marketing source for her private practice
• The major life changes Laney has experienced over the last 2 years + how her business and clients have been impacted during these transitions
• The specific reels that helped Laney gain a lot of traction on Instagram + her May 2024 reel that completely blew up her Instagram
• Gaining clarity on who you’re helping with your offer(s) + providing plenty of value for your people so they are able to know, like and trust you 
• The impact that Laney’s increased Instagram following has had on her private practice + giving yourself space to really ‘feel’ things out

Connect with Laney:

• Follow on Instagram @therapywithlaney
• Check out Laney’s mega viral Reel

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Some links referenced below are affiliate links, which means we may receive a small commission at no extra cost to you. Thank you for your support!

Resources & Links:

• Shortcuts: The Proven Path to Purpose, Excellence, and Calling [affiliate link]
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram