If your Facebook ad leads are costing more and converting less, you're not imagining it. Something’s definitely going on. And it’s hitting gym owners across the board. 

There’s a weird pattern showing up everywhere. You get a lead, call them immediately… and they’ve got no idea who you are. Some don’t speak the language. Some never even saw your ad. Some swear they weren’t on Facebook at all.

On paper, your CPL looks fine. But nothing’s sticking, and it’s draining your time and budget fast. However, instead of killing your ads and walking away, it’s time to reframe how return on ad spend really works today.

In this episode, Tim and Randy break down why this is happening, why CPA is 3–4x what it used to be, and what you can actually do about it. (Spoiler: it’s not just your funnel or follow-up.)

Everyone is tired of chasing ghosts and wasting ad spend. You're probably no exception. 

Tune in to learn the smarter way forward.

Key Takeaways: 

• Intro (00:00)
• Facebook lead quality is plummeting (00:50)
• Standard cost-per-lead metrics no longer work (04:00)
• Use initiation fees to boost upfront ROI (07:00)
• Challenges attract short-term clients only (09:25)
• Transformational clients rarely become lifestyle clients (11:32)
• Switch to semi-private model for sustainable growth (15:45)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!