In the world of fitness, staying ahead means more than just keeping up with the latest exercise trends. It's about understanding the business side of things and being able to foresee future challenges and opportunities in order to better adapt to our fast-changing world.

Back at the beginning of the fitness industry, having modern equipment in your gym was probably enough to be way ahead of your competition. However, today, it's much more about delivering quality and personalized experiences to an increasingly educated client base. 

Coupled with the COVID-19 pandemic, these shifts have caused a new trend - the rise of semi-private gyms, offering more personalized training experiences. 

They also underscored a crucial point - success in the fitness world today isn't just about knowing your squats and lunges; it's about business savvy, adaptability, and understanding the evolving needs of clients. 

This is also the topic of this week’s episode featuring Chris Poirier from Perform Better, an agency offering the highest quality in products, education, and studio solutions for functional training.

So, if you are looking to start or grow your fitness business, this episode is for you. Join Chris, Tim, and Randy as they discuss:

- understanding the financial and operational aspects of running a gym 

- the trends in gym equipment and how the right choices can make a difference 

- the crucial role of mentorship for new gym owners

- the importance of hands-on training in fitness seminars

- the future of semi-private gyms 

- the challenges faced by the fitness industry during the pandemic 

- the importance of balancing fitness knowledge with business skills 

… 

And a lot more.

You definitely don’t want to miss this one!

Tune in now!

Key Takeaways:

• Intro (00:00)
• The origin story of Perform Better (01:24)
• Perform Better's summit events (05:59)
• Hands-on approach (07:40)
• The business aspect of Perform Better's events (10:21)
• Impact of COVID-19 (15:49) 
• Advice for new gym owners (20:59)
• Shift to semi-private training (28:06)
• Insights into future trends in fitness equipment (32:40)
• 3-day functional training summits (34:59)

Additional Resources:

- Get tickets to 3-day functional training summits  

- - -

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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