eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

How To Add Automation To Your Shopify Brand To Improve Efficiency And Boost Revenue


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Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands.

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Sara Du the Co-Founder and CEO of Alloy. They are a no-code automation tool that helps Shopify stores to power their growth.

By using automated workflows (called recipes), merchants no longer need to hire an assistant or engineer to help run the day-to-day operations.

Everything you do can be automated - offload marketing, customer service, shipping, fulfillment, tagging, and other time-consuming tasks so you can focus on growing your brand.

What You Will Learn Today

  • How Shopify brands are able to leverage data across their existing apps to improve marketing.
  • The most impactful automation use cases for Shopify brands to enable.
  • How are Shopify Flow and Zapier different than Alloy.
  • What are prebuilt automation recipes and how is it helping Shopify brands.
  • Learn how to offload marketing, customer service, shipping, fulfillment, tagging, and other time-consuming tasks.

Links And Resources Mentioned

  • Alloy
  • Alloy Shopify App
  • Alloy Case Studies
  • 10% Off All Alloy Plans - Use code: ALLOYFASTLANE10 - Thanks Sara!
  • Opte Precision Skincare

Thank You For Listening

I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!

Growth Mindset?

If you’re reading down here, I know the answer ;)

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Episode Sponsor: Frontend

Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform (eXP) for modern Shopify brands.

If you're tuned into the ecommerce space, you've no doubt heard about "going headless", or building a "headless commerce storefront."

And if you’ve gone as far as exploring headless solutions, you know there’s an incredible amount of info to wade through and to consider when making a storefront pivot.

You may have heard that headless commerce means a move from "commerce-led" to a "content-led solution" or maybe you’ve heard it represents a lean toward an ‘API-first’ approach.

As with any largely uncharted territory, it can be hard to work out what’s growing faster, the technology or the terminology.

The great thing about headless commerce is it can get your Shopify store to load incredibly fast, eliminate the compromises when it comes to your brand's look and feel. You get full frontend control and flexibility which will help you convert more of your website visitors.

Amazing brands like Groove Life, Nomad, OneBlade, and so many more, have taken their storefronts headless using the Shogun Frontend platform.

You can increase your conversion rate with a less than 1-second page load and empower your ecommerce team to manage content more efficiently with Shogun Frontend, the next-generation eCommerce Experience Platform (eXP).

Request a demo this week and see what Frontend can do for your Shopify brand. Check them out at getshogun.com/frontend


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eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionBy Steve Hutt | Shopify Expert | eCommerce Expert

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