https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Thinking about raising your membership price but worried about losing members? Or wondering if your price is too high and hurting conversions?

Pricing adjustments can feel risky—but they don’t have to be. The truth is, pricing isn’t permanent. You can test, analyze, and optimize your pricing without guessing or hurting retention.

In this episode, I’m walking you through smart pricing adjustments based on data, not fear. I’ll also share a real-life example of a membership owner who raised his prices based on advice from a mastermind—but after testing different price points, he actually made more revenue by lowering his price.

In this episode, you’ll learn:

• The biggest pricing mistakes membership owners make
• Four smart ways to adjust pricing without hurting retention
• The psychology of pricing and how it affects conversions
• Why pricing alone won’t fix retention or sales problems if your value isn’t clear

If you’re making pricing decisions based on what feels right instead of real data, this episode is for you.

Additional Resources:

Want to see how a pricing change could impact your membership’s lifetime value and revenue? Grab my free Membership LTV calculator here: memberltv.com

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

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Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated