At this point, we know how to ask some great questions on a sales call. But what about how to answer the tricky questions prospects throw at you?

Is there a particular reason they asked?

If you say the wrong thing, is that the end of the call?

In this episode of Trench Tips, Zac and Jack look at the importance of understanding the context behind questions and active listening. They also provide tips on handling technical questions, understanding the customer's problem, padding, and digging deeper to gain clarity and have more meaningful conversations.

Have you tried any of these? Leave a comment below!

If you're looking to build your sales skills and master cold calling, would it be completely ridiculous to subscribe for more Trench Tips?

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