Attracting the right people to your membership is essential for the growth of your business.

Not all members are created equal - the best ones will consume your content, positively engage with your community and actually use what they're paying for.

These are the members who will stick around for the long term.

But how do you tailor your marketing to ensure you're attracting more of the right type of member?

Episode Summary:

• Why trying to get sales at any cost is a dumb mistake we see too many people making
• The qualities and characteristics of members who are more likely to stay subscribed long term
• The gulf in difference between a member who is interested in your topic, and one who is committed to it
• Steps you can take to better identify your ideal members, and adapt your marketing to appeal to those people