Sales and marketing are crucial parts of your role as a membership site owner.

Even the best membership website in the world will fade away into obscurity if you’re not doing anything to attract new members.

However when selling your membership offering, there are certain tropes and cliches that you want to avoid to ensure you’re not lumped in with the sleazier elements of online businesses.

Here are our top tips for attracting new members without feeling like a scumbag…