The Unofficial Shopify Podcast

How-to: Automated Email Follow-up Campaigns Made Easy


Listen Later

In this episode, we're talking sales automation. Specifically, how to use simple email sales funnels to automate the process of converting website visitors into new customers & repeat buyers.

Catherine Langman joins us to discuss. She's the Founder and CEO of the Productpreneur Marketing. Her passion is to help entrepreneurs with eCommerce businesses businesses to be more successful and in control, by helping them to attract their ideal customers and sell more products online - on autopilot.

Having previously launched, built and sold an award-winning business eCommerce business herself, and combined with a career in branding and digital design agencies, Catherine has extensive professional experience in product development, brand communications and online marketing for product-based businesses. As a marketing consultant, Catherine has helped her clients to achieve massive growth in their own businesses.

You'll Learn
  • What is a sales funnel? What do we mean by automation?
  • How to attract new people to your list with unconventional lead magnets
  • How a three email sequence converts new subscribers into customers
  • How a four email post-purchase customer service sequence ensure happys customers
  • Tune in for more details!

    Resources
    • Steal Catherine's automated email follow-up system to sell more products in your ecommerce store.
    • catherinelangman.com
    • Productpreneur Marketing
    • Share your thoughts
      • Ask a question in The Unofficial Shopify Podcast Facebook Group
      • Share this show on Twitter
      • Never miss an episode
        • Subscribe on iTunes
        • Join Kurt's newsletter
        • Help the show
          • Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
          • Subscribe on iTunes
          • What's Kurt up to?
            • See our recent work at Ethercycle
            • Take a ride with Kurt on YouTube
            • Grow Your Store in 2018
              • Apply to work with Kurt to grow your store.
              • Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
              • Learn Shopify Plus got that regular Shopify doesn’t?”
              • ...more
                View all episodesView all episodes
                Download on the App Store

                The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda

                • 4.7
                • 4.7
                • 4.7
                • 4.7
                • 4.7

                4.7

                258 ratings


                More shows like The Unofficial Shopify Podcast

                View all
                The GaryVee Audio Experience by Gary Vaynerchuk

                The GaryVee Audio Experience

                16,831 Listeners

                Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

                Social Media Marketing Podcast

                1,443 Listeners

                The Foundr Podcast with Nathan Chan by Foundr Media

                The Foundr Podcast with Nathan Chan

                569 Listeners

                Shopify Masters by Shopify

                Shopify Masters

                378 Listeners

                Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

                Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

                192 Listeners

                Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

                Marketing School - Digital Marketing and Online Marketing Tips

                1,263 Listeners

                Founders by David Senra

                Founders

                2,165 Listeners

                The Game with Alex Hormozi by Alex Hormozi

                The Game with Alex Hormozi

                4,454 Listeners

                Winning With Shopify by Winning With Shopify

                Winning With Shopify

                95 Listeners

                The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

                The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

                887 Listeners

                My First Million by Hubspot Media

                My First Million

                2,655 Listeners

                The Startup Ideas Podcast by Greg Isenberg

                The Startup Ideas Podcast

                205 Listeners

                Marketing Against The Grain by Hubspot Media

                Marketing Against The Grain

                358 Listeners

                OPERATORS by OPERATORS

                OPERATORS

                50 Listeners

                The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

                The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

                241 Listeners