Welcome to Season 7 of the Marketing Happy Hour podcast! We're excited to kick things off with Erica's conversation with Bari Rosenstein, Social Media Manager at Auntie Anne's and Jamba. Here's a peek at what we cover in this episode:

[00:03:30] - Bari shares her experience working for agencies, transitioning brand side with Coca-Cola, how she found her current role with Auntie Anne's and Jamba, and how she and her team are bringing pretzels and juice to life on social!

[00:08:47] - Bari reveals which platforms each of the brands are utilizing and what content does well on each platform. Her advice? Tailor the content to each audience and "drive the crave."

[00:11:09] - Bari walks us through the importance that audience sentiment plays in determining a campaign's success, and gives us a behind the scenes look at building each brand's TikTok presence from scratch.

[00:16:51] - Bari uncovers how Auntie Anne’s and Jamba's strategies differ on social, and how each brand promotes LTOs (Limited Time Offers). She shares tips on how to juggle multiple brands and how to let management know if and when you need to bring on additional help! 

[00:25:10] - Bari chats all things Twitter and shares how brands can make a splash on social by standing out amongst the noise in their categories.

[00:29:44] - Learn how social media truly impacts the bottom line for a brand, and the lasting impact that branding yourself as a professional on LinkedIn can have on your career.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Bari's episode:

Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly

Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys

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