Each year we ask #SalesNation what their favourite 5 episodes of the Salesman Podcast were over the previous 12 months. Thousands of you voted this episode with Geoff Woods “Best Of 2020”.

Geoff Woods is the Vice President of The ONE Thing and hosts The ONE Thing podcast, which is in the top 5% of all podcasts in the world.

In this episode of The Salesman Podcast, Geoff explains how we can become extraordinarily productive and achieve extraordinary results in our sales roles.

Resources:

Geoff on Linkedin

The ONE Thing podcast

Book: The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

The1Thing.com 

The One Thing Goal Setting Retreat 

Transcript 

Will Barron:

On this final best of 2020 episode, as voted on by you guys, Sales Nation, over 1,000 of you voted, which is incredible. I thank you for the feedback on this. We have the legend that is Geoff Woods. On this episode, we started by talking about productivity, extreme productivity, how it’s become extremely productive for both your sales job and your work life and just your life in general. Then Geoff starts to kick my ass little bit live on air. You got to see essentially a coaching session from Geoff helping me become more productive in real time. I’ve gotten tonnes of feedback from this, tonnes of comments on LinkedIn, YouTube, and everywhere else it was posted, and so I know you got a tonne of episode out of this the first time round. If you missed it, here you go. This is the episode with Geoff. Just before we get into it, I just want to say thank you.

 

Do Salespeople Need to be Extraordinarily Productive to Hit Quota in This Period of Uncertainty? · [01:19] 

 

Will Barron:

2020 has been an up and down year for everyone, but for us, listener wise, downloads wise, attention wise, you guys have shared our content, you’ve helped us take things to the next level. We’ve got some really genuinely exciting stuff to announce in Q1 2021 in just a few weeks from now. There’ll be a post from me in January talking about what we did right, what we did wrong, what we want to do moving forward. I can’t tell you just yet, but there’s a tonne of exciting things to come. So, I want to thank you all, I want to wish you all a very Merry Christmas, and with that, let’s jump into the show. As a salesperson. Do we need to be extra ordinary productive, or extraordinarily productive just to even hit quota at this point? Is this the new standard that we need to be hitting in the times that we’re living in?

 

“As a salesperson in any industry, when you go into a recession, you actually have to double your lead generation efforts to produce the same results.” – Geoff Woods · [01:51] 

 

Geoff Woods:

You know, something I learned from my partner, Gary Keller, which for those of you, if you’ve heard of Keller Williams, the real estate company, he’s the co-founder of it and the current CEO, when he talks about how, at least in the real estate industry, everything goes in cycles, every seven years or so, there’s booms and recessions. He says, as a salesperson in any industry, when you go into a recession, you actually have to double your lead generation efforts to produce the same resu...