How do you learn to trust a completely new approach or skill when the stakes are high?

In this episode, Lockton VP Tim Filewicz shares how he transformed his mindset from seeking to be liked to embracing a peer to peer role, where the priority is to help his prospects and clients feel positive tension as they decide on change.

You'll learn how to break free from the "friend zone" in your client conversations and trust your new process, even when it feels uncomfortable.